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Marketing

Draw a Broader Crowd With Beer

Beer seems to be a popular topic on our pages these days. We recently wrote about Bach & beer when a musician played the Baroque cello to a standing-room-only crowd at Dock Street Brewery in Philadelphia. And Oregon Ballet Theatre offered special perks with some of their tickets: an intermission party featuring free PBR tall boys. Now, California Ballet is presenting Beyond the Barre: Beer and Ballet this weekend: Set in casual digs — California Ballet’s studio — this unique …

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Experience

Taking Bach Out of the Concert Hall and Into a Brewery

Was Bach really meant to be heard in a brewery? Steuart Pincombe gave it a whirl when he played the Baroque cello to a standing-room-only crowd at Dock Street Brewery in Philadelphia. Philadelphia Inquirer critic Samantha Melamed gave the performance a thumbs up, writing, “Taking this 18th-century music out of a sterile environment and into the familiar realm of my neighborhood bar made it feel fresh and timely.” Dock Street Brewery also offered a pairing of one of its beers …

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Experience

Baseball Stadiums Prove Food Is Entertainment

Back in 2014, Jim declared that food is entertainment, and gave some advice for live entertainment organizations: “Like the immersive stuff we’ve been talking about, food events done to [a high] degree of care and customer experience raise the stakes once again on what people expect from a traditional, seated, watch-the-show or -game type of event. It would be a big mistake for you to put this kind of event in a different (and conveniently noncompetitive) category from your theater or sports team …

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Marketing

Oregon Ballet Theatre Draws Millennials With … Beer

Oregon Ballet Theatre gets it: the most important thing in the world for marketers to understand. As Jim explained in his post: Boomers are not in charge anymore. We are now already in a Gen Y world. OregonLive’s Joseph Rose reports on Oregon Ballet Theatre’s latest marketing campaign, which is aimed at getting more urban millennials in the seats. OBT is teaming up with Pabst Blue Ribbon for its new season for a new group-pricing plan called Blue Ribbon Society, …

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Marketing

Think Outside the Industry: Probably the Best Poster in the World

Time magazine reported on Carlsberg’s creative billboard in East London. A beer tap, sticking out from the 12-meter wide poster, actually dispensed free beer this week. The only text simply reads, “Probably the best poster in the world.”   Read More:  Think Outside the Box: St. Patrick’s Day Edition Promo of the Week: Walking With Dinosaurs — The Arena Spectacular Promo of the Week: Gentleman’s Guide Glams It Up for #SaveCafeEdison Got a comment or question? Join the conversation on Twitter or Facebook.

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Spotlight On

Spotlight On … The Festival 2014

Here we are again discussing Food IS Entertainment. It’s a topic that seems to be popping up in the news lately. People are turning their yearning for a taste for food and drink into fun and successful live entertainment. Like The Festival 2014, a beer festival focusing on “a bevy of international producers and American craft brewers seldom seen on the West Coast,” according to this Los Angeles Times article. A large number of brew lovers showed up to Crafted …

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