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Could a “Bubble” Work for Theater? What the Experts Say

This week Goldstar CEO Jim McCarthy was joined by LA Sparks President and COO Danita Johnson and San Francisco Giants’ EVP Staci Slaughter. They chatted about staff safety, rethinking the consumer experience across all genres (during the pandemic, of course, but also for the future), how a “bubble” could work for theater, and why you should “never let a good crisis go to waste.”  Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the...

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News

Join Our Expert Chat on August 5: What Does the Future Hold for Fans?

Every live event organizer wants fans. Having an established group of enthusiastic people to fill your house, concert hall, comedy club or gin joint is considered a slam dunk or homerun, right?  That’s why we invited two incredible figures from the sports world to join our Expert Chat on Wednesday, August 5 at 3:00pm Eastern Time: LA Sparks President and COO Danita Johnson and SF Giants’ EVP Staci Slaughter. We’ll be talking about building and maintaining a fan base, even...

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#TBT

#TBT: The ABA — Failing to Greatness

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The ABA -- Failing to Greatness. Who remembers the American Basketball Association? I do, hazily. It folded when the highlight of my week was still Count Chocula in front of Saturday cartoons, but I have vague memories, or maybe just memories of evidence of the existence of the ABA: a cover of an old Sports Illustrated or a red, white and blue basketball with Dr. J’s signature on it. Not...

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#TBT

#TBT: Who’s the Best Player? The One Who’s Open

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Who’s the Best Player? The One Who’s Open. In basketball, the whole game sometimes comes down to a single, final shot. This is that critical moment that people like Michael Jordan and Kobe Bryant built their careers on. They got reputations for being able to make that big shot, sending their team to victory in the “clutch.” From there, people started to believe that it was important to have your...

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#TBT

#TBT: 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s a continuation of the #TBT article we posted last week. 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster We discussed how you might consider starting before the show starts and ending after the show ends. Now, we’re on to Frame-Breaking Idea No. 2: Not Starting at Zero With Every Show. In this case, sports franchises are an excellent illustration of my point. Suppose that the lineup of the Los...

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News

How Does Change Come? Gradually, Then Suddenly

Back in April, I made some predictions about changes coming to college sports. (Even if you don’t care about college sports, I think there’s something in this for you, so don’t click "back" just yet.) It’s about how change happens, the way it feels impossible, and then very rapidly becomes inevitable. The gist of this issue is that the NCAA (National Collegiate Athletic Association) has overreached, using its supposed moral authority to maintain a standard of amateurism in college sports...

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Saying Sooth

Saying Sooth: LeBron James Returns to Cleveland

Editor's Note: Consider this a retroactive Saying Sooth, our occasional series where we make predictions on future events based on what's happening now. It's often difficult to predict the future, but it would seem this time we got it right. Back in 2010, Goldstar CEO Jim McCarthy wrote about LeBron James' departure to Miami and how he could have made such a bigger impact on the Cleveland community and his own legacy by staying put. With the recent news...

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Saying Sooth

Saying Sooth: College Athletics

This is an installment in a very occasional series called Saying Sooth, wherein we make a prediction about future events based on something that is happening, probably happening or appears to be happening. Please bear in mind that predicting the future is extremely easy, as long as you don’t care whether you turn out to be right or not. In 10 years, college athletics will be very different and mostly much better. It will certainly be more honest. Here’s what...

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News

Idle Children Are a Bad Omen

If you care about the health of future generations of Americans, you probably share my concern when reading this Wall Street Journal article about a decrease in participation among kids in organized sports over the last several years. The drops are relatively small (a few percent) and participation is still very high (millions of kids), but as a trend starter, this isn’t at all encouraging. We’ve known for a while that baseball is trending down -- it’s seen as less...

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Pricing

Variable Pricing Is a No-Brainer

With the Super Bowl yesterday, we're reminded of how the NFL is a juggernaut, culturally and commercially. Half the country watched the game, including tens of millions of people who don't even like football! This kind of power has a few funny effects, of course, and I think one of them has been a certain amount of arrogance about ticket sales. The NFL has, for a number of years, been such a ticket sales sure thing that even slight weaknesses...

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