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Why We’re Excited for Minor League Baseball’s Opening Day

Today’s the start of the Minor League Baseball season! While the MLB might get more attention, we think there’s still plenty to be excited about when it comes to the MiLB. For starters, the team names. How fun are the IronPigs, Mud Hens, Isotopes, Zephyrs, Fisher Cats, Sea Dogs, Flying Squirrels, Biscuits, RoughRiders, Pelicans, Manatees, Hot Rods, Dragons, Lugnuts, Sand Gnats, Renegades and Muckdogs? Don’t tell me you don’t want a hat or T-shirt from each of these. Plus, Minor …

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News

Happy #OpeningDay!

Break out the Cracker Jacks, hot dogs and beer, baseball season is starting again! Even if you’re not a huge sports fan, it’s hard to deny the appeal of a sunny day at the ballpark, the roar of the crowd and the chance to spend a fun afternoon with family and friends. We recently reported on how economical a night at the ballpark can be compared to dinner and a movie, and we’re hoping plenty of people take the opportunity …

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News

Trade Up: Swap a Ho-Hum Night for an Exciting Night of Baseball Without Spending More Cash

Dinner and a movie finally have some competition when it comes to having a night out on the town. For the cost of what you’re probably doing on any ordinary night, Goldstar says you can go to a Major League Baseball game (opening day is Sunday, April 5). Regardless of your budget, there’s likely an amazing experience waiting for you at the ballpark, for about the same price — or one that’s even better. Here are a few examples of …

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#TBT

#TBT: Rivalries

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim about baseball: Rivalries. I got an email from Goldstar about the upcoming games between the Los Angeles Dodgers and the Los Angeles Angels of Anaheim. [Ed note: Those games are here once again!] The L.A. area is roughly split in two by allegiance to these two teams, and one thing we believe here at Goldstar is that by calling attention to games that aren’t just athletic competitions but rivalries, …

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#TBT

#TBT: Does Baseball Need Saving? If So, I’ve Got the Answer

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Does Baseball Need Saving? If So, I’ve Got the Answer Baseball is the single biggest live entertainment product in the world. In the U.S. major leagues alone, about 75 million tickets are sold each year, and that compares to just 20 million or so in leagues like the NBA or the English Premier League, which has only about 13 million tickets sold. In fact, add up the world’s five …

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Fans

How Established Institutions Work to Stay Young: Baseball’s New Boss Shares His Thoughts

Sunday morning, I finished my workout, went to my office and opened my email to find a message from the new commissioner of Major League Baseball. I’d been thinking lately about the not-so-great season that baseball had last year in terms of attendance and TV ratings, and I’ve had discussions with a number of people in the offseason about the game and how it plays in the 21st century. The people I talk to share some frustrations with the game: …

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Promo of the Week

Promo of the Week: Walking With Dinosaurs — The Arena Spectacular

This is one way to catch people’s attention: Have a dinosaur throw the first pitch out at a MLB game. The “Baby T” on the mound is from Walking With Dinosaurs: The Arena Spectacular, which appeared in November at Valley View Casino Center in San Diego. Your browser does not support iframes. Got a comment or question? Join the conversation on Twitter or Facebook.

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Promo of the Week

Promo of the Week: Chevy’s #TechnologyAndStuff

Public speaking isn’t easy, and presenting a speech at the World Series in front of millions of people is certainly daunting. So it’s not a huge surprise that the Chevy spokesperson presenting Madison Bumgarner with a truck fumbled a bit and came out with the not-so-clever line about their trucks having “technology and stuff.” The line, and subsequent hashtag, quickly exploded on social media. But what could have been an embarrassing couple of days for Chevy turned into a marketing …

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Pricing

Whenever Someone Says Modern Sports Is All About TV …

… ask them why nobody’s watching this year’s World Series on TV, but people are still filling stadiums at very high prices. As of this writing, TV ratings for Games 1, 2 and 3 of the 2014 World Series are the lowest in history, with the exception of one game in 2008, where rain delayed the game ’til the middle of the night. Yet, if you don’t have your ticket for Game 5 yet, you’ll be paying an average of …

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#TBT

#TBT: Dodgers Show What Being Audience-Oriented Means

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. The Dodgers have made it into the playoffs again this year by clinching the NL West, and their first game of a five-game division series is tomorrow against the St. Louis Cardinals. Around this time last year, Jim commended the Dodgers for being audience-oriented and long-term focused for actions like rewarding car poolers. Always keep in mind: If you’re in sports marketing or theater marketing or music marketing, you’re …

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