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Could a “Bubble” Work for Theater? What the Experts Say

This week Goldstar CEO Jim McCarthy was joined by LA Sparks President and COO Danita Johnson and San Francisco Giants’ EVP Staci Slaughter. They chatted about staff safety, rethinking the consumer experience across all genres (during the pandemic, of course, but also for the future), how a “bubble” could work for theater, and why you should “never let a good crisis go to waste.”  Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the...

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News

Join Our Expert Chat on August 5: What Does the Future Hold for Fans?

Every live event organizer wants fans. Having an established group of enthusiastic people to fill your house, concert hall, comedy club or gin joint is considered a slam dunk or homerun, right?  That’s why we invited two incredible figures from the sports world to join our Expert Chat on Wednesday, August 5 at 3:00pm Eastern Time: LA Sparks President and COO Danita Johnson and SF Giants’ EVP Staci Slaughter. We’ll be talking about building and maintaining a fan base, even...

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Pricing

How to Appeal to Unconventional Audiences

It's called the  “Amazin’ Mets Pass,” and it's a Netflix-style subscription deal that "allows fans to buy standing-room tickets to regular season home games for $39 a month," reports Olivia Perreault for TicketNews. According to Chris Zaber, New York Mets Senior Vice President of Ticket Sales, the pass targets millennials and unconventional audiences. Photo Courtesy of TicketNews Perreault describes how it works: The subscription is app-based. After signing up for the subscription, fans can download mobile tickets to 78 games throughout the...

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Marketing

Mobile-Only Tickets Hit More MLB Stadiums This Season

According to TicketNews, "The Detroit Tigers have officially switched to using a mobile-only ticketing system for the 2019 season." Fans will have to show their tickets on the Major League Baseball Ballpark or StubHub app. The New York Yankees and Atlanta Braves are two MLB teams that have already switched to mobile-only ticketing. TicketNews quotes a source: "About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams...

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Marketing

Marketing Tips From the Best in the Biz …

AKA, minor league baseball teams. The marketing teams for these organizations don't have big name players (or big league budgets), so they rely on creativity to bring in the crowds. As 99u's Patrick Cain explains, "Its kooky marketing ways are branding 'fun' in ways that any company–selling anything, even something as objectionably boring as minor league baseball–can use." Cain outlines several lessons any marketer can learn in his article. We've highlighted a few favorites below: "Lesson 2: Make that experience one of a kind Some people get...

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Marketing

What’s More American Than Pie and Baseball? Part II

This holiday week, we’re taking a look back at a couple of Jim posts about baseball and pie — and marketing, of course. "Why is a rivalry more interesting? A few reasons, potentially: First, there’s some animosity, or at least contention between the two sides. Although in most cases in sports, I think this animosity is mostly good-natured (among the teams themselves, if not the fans), it gives everyone involved a little more motivation to hustle, to care, to scream their...

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#WednesdayWisdom

#WednesdayWisdom: People Are Placing More Value Than Ever on Live Experience.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Whenever Someone Says Modern Sports Is All About TV … Whenever someone says modern sports is all about TV … ask them why nobody’s watching this year’s World Series [October 2014 ] on TV, but people are still filling stadiums at very high prices. As of this writing, TV ratings for Games 1, 2 and 3 of the 2014 World...

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#WednesdayWisdom

#WednesdayWisdom: Things Can and Certainly Do Change

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Big 3: Horse Racing, Boxing and Baseball. Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not...

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News

Jim Talks Appealing to Gen Y/Z at Minor League Baseball Promotional Seminar

The Minor League Baseball Promotional Seminar 2016 is sliding into Birmingham, Ala., Sept. 27 - 29. More than 300 sports executives from across the country will come together in "The Magic City," and Jim will be speaking on September 29 at 2:55pm about Appealing to Gen Y/Z in Today’s Tight Economic Market. The sports industry is constantly evolving, and every year there are new, creative and innovative ideas that expand the limits of what it can do, and how much revenue...

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Experience

Baseball Stadiums Prove Food Is Entertainment

Back in 2014, Jim declared that food is entertainment, and gave some advice for live entertainment organizations: "Like the immersive stuff we’ve been talking about, food events done to [a high] degree of care and customer experience raise the stakes once again on what people expect from a traditional, seated, watch-the-show or -game type of event. It would be a big mistake for you to put this kind of event in a different (and conveniently noncompetitive) category from your theater or sports team or...

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