#TBT: You Are Your Marketing

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing. [This post was originally published in March 2009. Read Part II here.] Become your own marketing. I’ll give you a few examples of this that should illustrate what I’m saying. • The Prius is its own advertising. There’s a reason they built it as ugly as a toaster. They were trying to demonstrate visibly that this was a different car and that the reasons to buy it were not the...

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