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We’re Here to Help You Raise Some Money

Starting this week, Goldstar is refocusing our efforts, tools and systems so we can raise donations from our audience for your organization.  As soon as tomorrow, we’ll be sending you information about exactly what you need to do to participate.  For now, the best way to think of this is we’re going to be marketing donations for your organization instead of marketing tickets to your shows. We’re going to use ALL our promotional channels to make a difference. We’re looking …

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Social Media

How Instagram Is Changing Everything

In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media — and more specifically an Instagram — presence. McEntee begins his article: “On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run.” And who is Cameron Dallas? According to McEntee, “Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond.” McEntee quotes …

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Experience

Serving Opera in a Soup Kitchen

We’ve talked about moving art out of traditional venues on Selling Out, and in his post Pick a Venue, Make a Statement, Jim talks specifically about when the site and the content have a powerful connection. Dance Magazine reports that, during the holidays, New York City’s On Site Opera is presenting Amahl and the Night Visitors inside the Holy Apostles Soup Kitchen, which serves lunch to the homeless on weekdays. “The one-act opera recounts the story of the three wise …

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News

Need more 👀 on your event?

Just in time for Halloween, we’ve got a real treat for you: A Boost BOGO (Buy One Get One) starting today through October 31! With Boost, you get … Your event in a prime position in Goldstar emails. Increased awareness with our most active members. And with the BOGO, you’ll double your awareness and reach. To get your treat: Set up a Boost campaign of $300 or more and include “BOGO” in the campaign name. Create your campaign for half …

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#MondayMotivation

#MondayMotivation: You Have to Work for People’s Interest

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares. Here’s a joke for you: What’s the difference between ignorance and apathy? I don’t know, and I don’t care. No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them. That reminded me …

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Marketing

Partnerships With a Point

One strategy to attract new patrons and gain exposure is to create partnerships — with organizations similar to yours and with ones in other industries. The social media video app TikTok has a knack for partnering up. David Cohen reports for Adweek, “TikTok has entered into … partnerships … with Girls Who Code to support women in technology in the #MarchForSisterhood campaign, with Conservation International to address marine plastic pollution in the #SaveOurOceans challenge and with the American Society for the Prevention of Cruelty …

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Social Media

Useful Facebook Stats For You to Know

“69% of Americans use Facebook.” That’s one of the 53 statistics in Kayla Carmicheal’s HubSpot post: 53 Facebook Statistics to Know for 2019. It’s also one reason why Facebook is an important platform for live entertainment marketers. Here are a few more interesting statistics: • 56% of people visit Facebook to get information. • There are 7 million advertisers on Facebook. • The potential reach of advertising for Facebook is 1.9 billion. • Facebook is used by 51% of U.S. …

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Experience

A New Kind of Museum Popping Up Around the Globe

Young people aren’t going to museums as much as they used to. Most teenagers use social media. This gave Petra Scharinger a bright idea: to create nofilter_museum, filled with interactive exhibits inviting people to take photos of themselves. A Museum of Selfies! BBC News reports on the Nofilter_museum opening in Vienna, and we have a few Museum of Selfies listed on Goldstar: Museum of Selfies Las Vegas and Museum of Selfies in Hollywood, Calif.: “I think it’s the future of …

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Marketing

Think Outside the Industry: Cheetos Fashion Show

A Cheetos Fashion Show. Sounds intriguing, right?! Bettina Makalintal attended the first-ever Cheetos fashion show in NYC and posted about it on VICE. Inside the House of Flamin’ Haute, “guests waited for appointments at the ‘style bar,’ where one could get their hair spray-painted with spots, their lips adorned with orange, and their nails covered in Chester-inspired ‘pawlish,’” writes Makalintal — and the food and drink all contained Cheetos. A “runway show and style bar” is a creative way for …

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Marketing

They’re a Great, Underserved Audience

Reading Olivia Perreault’s article on TicketNews about the Oakland Athletics offering kids under 12 free tickets in September brought to mind Jim’s post about trying to “get ‘em young.” Jim wrote: “Should a live entertainment/arts organization bother trying to “get ‘em young?” Yes, but for two reasons, and a third pseudo-reason. First, you should try to get young attendees because they’re a great, underserved audience. Take it from a guy who sells a lot of tickets to a lot of …

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