The Ultimate Hook for Your Customers

Millennials love music. And marketers want to reach millennials. For its latest TV spot, the online service Autotrader uses Sjowgren’s song “Seventeen,” and also gives a cameo to the Bay Area indie band. According to Adweek‘s David Gianatasio, in the spot Autotrader casts itself as a kind of Tinder for millennials looking to hook up with new cars: “We wanted to create a story with a strong music track at its core,” Zambezi executive creative director Josh DiMarcantonio tells AdFreak. …

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