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Marketing

The Essentials of Influencer Marketing

92 percent of marketing agencies confirmed the effectiveness of influencer marketing, writes Lucas Miller for Entrepreneur. In his article, Miller outlines six essential influencer-marketing truths. Below are two, then read the rest here. "Authenticity is key. In influencer marketing, authenticity is the number-one priority. It's important to find influencers that truly believe in your product. Customers can see through an influencer who's promoting a product for a paycheck. This kind of promotion won't drive sales, and it may even give your brand...

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Marketing

Do Your Patrons Know What You Stand For?

In our constant search to engage with our patrons, PSFK offers us a few examples of brands highlighting shared values to build connections with consumers. PSFK also points out ways you can help your patrons understand your personality, products and what you stand for. "• Share the process behind the products and services to connect directly with consumers who value ethics, craftsmanship and quality. • Ensure a standard of authenticity and transparency in all communications to build brand trust and connection." Check out...

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Marketing

How Your Venue Can Ace Millennial Marketing

When it comes to reaching millennials, authenticity is key. According to this PSFK article, L.A. grocery chain Erewhon is winning with millennials by being transparent about what they sell. In 2011, Tony Antoci bought the struggling stores, which only sell organic foods. Today the chain is "thriving," especially with millennials, who, "according to Antoci, 'just get organic.'" Jennifer Passas writes, "Immediately after buying the stores, Antonci worked on rebranding the shop and creating an ingredients list. The result was a list...

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Marketing

The Key to Reaching Millennials Is Authenticity

"Everyone wants millennials’ attention, loyalty -- and ultimately, their dollars," writes Michael Brenner for Entrepreneur. It's a point Jim made in his post The Most Important Thing in the World for Marketers to Understand, and one that Brenner builds on in his article, sharing his company's research about the best ways to reach millennials. Below are some of the highlights of Brenner's findings: • Millennials want to be spoken to like the unique people that they are. • 62 percent of millennials surveyed agreed...

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