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#MondayMotivation

#MondayMotivation: Stop It Now

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pretending To Be Hot. A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events....

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Marketing

Personal, Authentic & More Tips to Do Video Right

According to Kipp Bodnar at HubSpot, video is the future. Bodnar writes, "Right now people spend a staggering six hours a day watching video." Below, Bodnar offers tips on how to connect with people by taking a more personalized and authentic approach to video: "If you want to transform your business through video, you need to take a more personal, authentic, and conversational approach to the content. 86% of people say authenticity is important when deciding which brands they like and support. A...

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Marketing

Marketing Quote of the Week: Oprah Winfrey

Read More: Marketing Quote of the Week: John Quincy Adams Marketing Quote of the Week: Karin Timpone Marketing Quote of the Week: Maya Angelou Got a comment or question? Join the conversation on Twitter or Facebook.  

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Experience

Quality Is What People Say It Is

Have you ever heard somebody say that a show was an artistic success, but not a commercial one? Sure, you have. Recently, I even read about a show that was described as a critical AND commercial failure, but an artistic success. What do you think about that? Is such a thing possible? Sure it is. Because quality is what anybody -- anybody at all -- says it is. That may sound absurd, but it's not. Here are a couple of stories that...

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