When it comes to attracting new audiences -- especially those elusive millennials -- a company called Groupmuse has taken a delightfully unexpected approach. They’re basically “Uber, but for millennials who want orchestras in their living rooms,” says Wired magazine. Here’s how it works: Through the Groupmuse website, people can volunteer to host a live classical concert at their house (for free) and Groupmuse will match them up with classical musicians and a roster of guests, who’ll pay about $10 each...

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'The Lion King' Poised to Become Broadway’s First Musical to Bank $1 Billion. I just want to post so we can talk in billions! That doesn’t happen a lot in live entertainment, so congratulations to Tom Schumacher and the rest of the Disney gang. Things like this don’t happen easily or automatically or because of the automatic imprimatur of the Disney brand. They happen because the organization involved is delivering for audiences in special way. Well done.

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