When it comes to attracting new audiences -- especially those elusive millennials -- a company called Groupmuse has taken a delightfully unexpected approach. They’re basically “Uber, but for millennials who want orchestras in their living rooms,” says Wired magazine. Here’s how it works: Through the Groupmuse website, people can volunteer to host a live classical concert at their house (for free) and Groupmuse will match them up with classical musicians and a roster of guests, who’ll pay about $10 each...

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Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: 3 Things Theaters Do That Are so 20th Century. I'm not referring to all theaters, and not only to theaters, but these are things that venues with a varied “program” of shows do that might be keeping them in a Live 1.0 world. 1. Charge the same for every seat. You get a pass on this if your house is less than 40 seats, otherwise you’re in trouble if you’ve...

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Damian Bazadona is the President of Situation Interactive, a digital marketing agency with offices in New York, Las Vegas and Los Angeles that spotlights see-it-to-believe-it experiences. He has a knack for connecting his high-profile clients, such as Madison Square Garden, Disney and Cirque du Soleil, with the latest technology. Like a mobile campaign he executed for Blue Man Group in Las Vegas, where he focused on "text and snipe" in conjunction with bus ads. For Bazadona, making sure people...

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'The Lion King' Poised to Become Broadway’s First Musical to Bank $1 Billion. I just want to post so we can talk in billions! That doesn’t happen a lot in live entertainment, so congratulations to Tom Schumacher and the rest of the Disney gang. Things like this don’t happen easily or automatically or because of the automatic imprimatur of the Disney brand. They happen because the organization involved is delivering for audiences in special way. Well done.

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