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Marketing

The Secret to Selling Tickets to Generation Z

Millennials might be all the rage now, but Generation Z (those born from the mid-1990s to early 2000s) will soon be on the buying scene in a big way. This group is extremely tech-savvy and are generally early adopters of new social networks and trends, according to SEMRush.com.So how do you get this new generation excited about live entertainment? Check out this infographic for guidance:Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Selling Out Editors’ Picks 2016: Growing Your Audience

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the posts written by Jim about growing your audience. Click on the titles to read more:Are You a Discount Buyer?Stop before you answer. Think a second. Because the answer...

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Technology

Are You a Discount Buyer?

Stop before you answer. Think a second.Because the answer is probably yes. And no.You ARE a discount ticket buyer sometimes. Maybe it’s a show you don’t know much about. It sounds intriguing, but you’re not sure. A discount gets you over your hesitation and gets you saying ‘yes.’But you’re also NOT a discount buyer. When you’re excited about a show or event, know that you definitely want to see it, the price is less important. After tens of millions...

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#TBT

#TBT: Know Your Customers, or Just Think You Do?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Know Your Customers or Just Think You Do.Like many of you, I watched the Super Bowl yesterday [February 8, 2010], and it was a pretty terrific game.Typically, I ignore (or fast forward through) commercials, but since the Super Bowl commercials are noteworthy, I actually paid attention to them. I’m not particularly interested in breaking down which ones worked, etc., but I noticed something.Most of the commercials looked as though they...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Technology

Think Outside the Industry: Shake Shack and Warby Parker Use Tech to Connect

Generally, technology has a reputation for not creating connections. We think of friends sitting at a table, all looking at their phones, people texting instead of talking or robots helping customers instead of employees.But this idea of technology creating disconnect isn't always true. In fact, Shake Shack founder Danny Meyer and Warby Parker co-founder Neil Blumenthal recently shared ways they're using technology to form stronger connections with their customers. You can read the full interview on Inc. and check...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Nov. 4

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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