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National Disability Theatre Launches New Partnership

“Right now we’re at a time in our country where we really need hope, and we really need incredible artistry that can be used as evidence that our differences are our strengths,” says co-executive director of National Disability Theatre Mickey Rowe, who is autistic, in a statement to American Theatre. We couldn't agree more, which is why we're excited to learn that National Disability Theatre is launching a commissioning partnership with La Jolla Playhouse and Goodman Theatre for two new...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending April 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

Put the Audience in Charge

It makes total sense, right? If you're trying to reach a certain demographic, why not ask for their input? Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They're recruiting them to help with programming decisions. Love writes, "For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows -- it has invited...

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#MondayMotivation

#MondayMotivation: Stop It Now

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pretending To Be Hot. A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events....

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Experience

To Be or Not To Be … Interactive

Pete Miller poses an interesting question on 2AMt blog: Do we need more theatre in which audiences take an active role? He starts the discussion by dividing theater into two categories. He explains that the first category is “Sit-down-and-shut-up” theatre, "meaning theatrical productions in which the audience is fundamentally expected to watch attentively but take no action that might disrupt the flow of performances or distract other audience members." Photo Credit: Eunice Lituañas via Unsplash The second is “Don’t-just-sit-there-do-something” theatre, "meaning theatrical...

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#MondayMotivation

#MondayMotivation: Leverage Your Larger Partners

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Small Organizations Need Mobile, Too. Smaller organizations sometimes delay or skip important innovations because they’re small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what’s necessary, but often decide not to take steps to match that change...

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Experience

Take Me Out to the Theater

Theater enriches our lives. Journalist Christine Aucoin adds her own reasons why theater is important, emphasizing its significance to teens in the age of YouTube. Her Boston Globe article specifically highlights how helpful theater was in allowing her to talk with her dad: "These dramatic outings prompted conversations unlikely to arise over the dinner table."  Photo Credit: Luke Collinson via Unsplash Aucoin writes: "The in-your-face immediacy of live theater and the staggering range of human experiences represented onstage bridged the communication...

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Marketing

Your Checklist for Social Media Marketing

Social media is a crucial part of any organization's marketing plan. Tony Bradley shares four tips to help streamline your process to get better results out of your social media marketing efforts. We share one tip below, then you can read the rest. "Set your goals Photo Credit: Glenn Carstens-Peters via Unsplash Because your goals are the guiding compass to your campaigns, it’s crucial for you to define them clearly before you start. Whether you’re publishing a new post, running a new...

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#MondayMotivation

#MondayMotivation: The Mobile Revolution is Over

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone. Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years. Photo Credit: Benjamin Sow via Unsplash Compared to desktop computers, mobile is relatively new, and as a result, those...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending Feb. 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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