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Marketing

More About The Future of Opera

"To save opera, we have to let it die," writes Olivia Giovetti for The Washington Post. She continues: " ... selling opera to the next generation means selling opera to a more diverse and liberal demographic, which has more options than ever for entertainment. ... we must no longer romanticize the bygone eras of opera’s so-called golden age so much that we fail to imagine the genre’s future." In 2016, Jim commented on an article by Anne Midgette in the same...

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Customer Service

Can You Get a Negative Review Changed?

Nobody likes a bad review, but when you're putting art into the world, selling a product -- or really, doing anything -- it's probably going to happen eventually. But what happens next? Do you need to suck it up and move on, or can you do something about it? Miriam Ellis at Moz looked into the issue and found a few options you may have when it comes to turning those negative reviews into something positive. You can read the full piece...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending August 11

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Reaching Audiences Beyond the Concert Hall

It's a given: Most of us are "searching for new ways to reach audiences beyond the concert hall" -- Those are the words of Madeleine Careau, CEO of the OSM (Orchestre Symphonique de Montréal), as quoted in the Montreal Gazette. "For the next three years, the team from SAT [Société des arts technologiques] will spend a week each year recording OSM rehearsals and concerts to create immersive acoustic projects," reports Brendan Kelly. "The OSM already has opened a space just beside...

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Marketing

Wonder Who’s Using Goldstar’s Boost?

Goldstar event organizers know that Boost gives their events an extra edge, by including them in additional emails to live event fans and building their reach and awareness. But if you haven't tried Boost yet, or aren't marketing your events on Goldstar (seriously, what are you waiting for?), you might be wondering what it's all about. Take a look at how Boost is helping other events reach new audiences ... On average, Boost campaigns help events see a 44% increase...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending July 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: “New” vs. “Regular” Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How Much of Your Audience Should Be "New"? There’s no right answer to the question of how much of your audience should be “new.” Let me rephrase. There is a right answer to the question, and it’s this: It depends. I was reading this really interesting summary of a study in the UK about the percentage of audiences that were “new” (hadn’t been in...

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News

Tony Nominee Picks Shine Light on Bolder Broadway

The Tony Awards will be televised this Sunday, June 9, at 8:00pm EST on CBS! Billboard reports: "The most exciting performers nominated for awards at the 2019 Tonys are making audiences reconsider what musicals and their stars look and sound like -- and how daring they should be." Some of the nominees highlighted in Rebecca Milzoff's article are ... "Amber Gray, 38 Hadestown The Lowdown: One of the most singular Broadway performers in years, Gray (up for featured actress in a musical) stomps, slithers and...

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