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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of September 9

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week of September 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

See the Escape Room That Started a Worldwide Trend

Even if you haven't tried one personally, you've likely heard of escape room events. Where groups of people get locked in a room and have to solve puzzles and find clues in order to escape?It's a world-wide trend that's popped up in nearly every city on the globe (you can find plenty of them on Goldstar), but do you know where it all began?Atlas Obscura recently visited the original escape room in Hungary, created in 2011 by Attila Gyurkovics. “Of...

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Experience

Study Shows What Fun Is Worth to Your Fans

When you think about pricing a show, a lot of factors come in to play. The budget of the production and the various costs, how popular you think it'll be and how high the demand will be for tickets, among other things.But have you ever considered the value of your show when it comes to creating emotions like happiness or calmness? Could you possibly put a dollar value on those experiences?Well, it turns out you can, in a way....

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week of August 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Have You Seen Goldstar’s New FlyBy Feature?

As we mentioned earlier on Selling Out, Goldstar's latest feature allows members to experience the view from their seat before ever entering the theater. Venues Today recently covered the launch in more detail. You can read the full article here (you'll need a subscription to Venues Today) or see an excerpt below:"Discount ticket distributor Goldstar has introduced a new product, FlyBy, which uses drones inside a venue to show its customers where their seats will be located and the view...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of August 26

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Social Media

The New Place to Showcase Your Event Live? Tumblr

It seems like the social media world is finally catching on to what those of us in the live entertainment world knew all along: that being "live" is far more exciting and engaging than being pre-recorded. You can see it with new features like Facebook Live and now Tumblr's new live video feature.As PSFK.com writer Ehiremen Okhulu reported, the microblogging network will soon have live video streaming. The platform is already wildly popular with teens and those oh-so-important millennials, so...

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News

A Guide to Better Understanding Your Audience

The survey results are in -- and now, for the first time ever, Chorus America gives us a look at "what moves and motivates the people who attend choral music concerts." And hopefully, these major findings will "help choruses create even more meaningful and engaging experiences for their communities," writes the Chorus America staff.We think these results can help all of us in live entertainment. Take a look below at a few of the findings, and then read the...

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Bright Ideas

How Painting Became Live Entertainment (And What You Can Learn From It)

Typically, when you picture a girls' night out, it involves a club, some dancing and, in an homage to Sex and the City, plenty of cosmopolitans.However, two entrepreneurs had an idea to change up the typical girls' night out by swapping the dancing at a club for painting in a bar or restaurant (but wisely kept the booze). Paint Nite works with local artists to run classes, where you learn how to re-create a famous painting and enjoy some...

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