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#WednesdayWisdom

#WednesdayWisdom: Superpowers + Kryptonite-Like Weaknesses

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part One.Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.Would you like to have a superpower: flying, mind reading, invisibility?Sure you would, but what if by accepting your superpower, you also had to accept a corresponding superweakness...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

News & Noteworthy (Week of August 10)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Did You Catch Jim on the Bob Lefsetz Podcast? Music industry legend Bob Lefsetz took a deep dive with Goldstar CEO Jim McCarthy into his career, the founding of Goldstar and more. You can listen to the full interview here.The Oscars Try...

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News

Are You Getting the Most From Your Goldstar Partnership?

Want to know how to make selling tickets with us even easier and more effective? Have you noticed some new features in the Goldstar Audience Marketing Platform, but aren’t sure how to use them? Do you have a question about Goldstar's Boost, promotions or anything else?The Goldstar team wants to help!We’re hosting a live demo and Q&A session Tuesday, August 14, at 10:00am PST. You'll learn:How to submit an event in the Audience Marketing Platform How to use...

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News

Listen to Jim on the Bob Lefsetz Podcast!

What do Moby, Shep Gordon and our own Goldstar CEO, Jim McCarthy have in common? They’ve all been interviewed on The Lefsetz Podcast.If you’re not familiar with him, Bob is a legend in the music business. His very popular Lefsetz Letter covers the gamut and is considered a staple in the industry. (You can sign up here.)In this very in-depth interview, Jim talks candidly about the start of Goldstar, his own career path and the realizations along the way.You...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Advertising

What You Need to Know About Advertising in 2018

Fun fact: The first-ever banner ad in 1994 had a 44% click-through rate. Can you imagine getting results like that today?!A lot has changed since the '90s when it comes to online ads, but thankfully Clifford Chi at HubSpot has put together a comprehensive guide to advertising in 2018. You can read it in full here (there's a ton of great info.) and check out our favorite tips below:"Google AdWords wants to incentivize the best advertisers to advertise...

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Marketing

The One Word I’ll Never Say Again …

Here's one thing I've learned in my time working with live entertainment marketers and venues.Never say "algorithm."It's an ugly word. It sounds like "rhythm," as though we're going to get down to some funky beats, but it turns out to just be math. ... Still, since people seem to use smartphones and laptops and enjoy being able to watch unboxing videos and correct people when they say "your" instead of "you're," we are firmly in the Era of the...

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#WednesdayWisdom

#WednesdayWisdom: What’s the Must List for Working With On-Demand Audience Channels?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Must List for Working With On-Demand Audience Channels.Recently, I talked about the rise of the on-demand economy, and I wanted live entertainment and arts marketers to know that it’s not just cars and lunch you can get on demand. You can get ticket buyers and audience, too.But it’s important to take this further. Not all On-Demand Audience...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 29

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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