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Why Do People Come to Your Venue? Find Out at TLCC2017

Do you ever wonder why people come to your venue -- or perhaps more importantly, why they don't return to your venue?Goldstar did some digging, surveying hundreds of Goldstar members on the topic to find out why they love venues, why they hate them, and what factors matter most when it comes to attending a show at a particular venue.One surprising stat: 25% of members surveyed said that even if the production quality is high, there are other factors...

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Social Media

Your Show Marketing Videos Should Be This Long (If You Want People to Watch)

Do you include videos in your social media marketing? From snippets of a performance to behind-the-scenes shenanigans, videos can be a fantastic way to engage with your audience. Proof? Check out this video of YesBroadway's Sam hanging out with the Avenue Q cast:Of course, if you're going to go to the effort of creating videos, it's kind of important that people, you know, watch them. That's where this infographic from HubSpot comes in. They've broken down the optimal video...

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Experience

Think (A Bit) Outside the Industry: Disney’s New Hotel Raises the Bar on Immersive Entertainment

So, technically Disney would fall into the live entertainment realm (and so this isn't quite a "Think Outside the Industry"), but its new hotel is still worth talking about, given the way it's merging hospitality with immersive entertainment.Disney is no stranger to themed resorts and already pays meticulous attention to detail to create immersive experiences, but its new Star Wars hotel is on a whole other level.As PSFK reports, "Each guest will be given their very own storyline to...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#TBT

#TBT: How to Drive Young People Away From Your Venue in Droves

Happy #TBT! Here’s an oldie-but-goodie post from Jim: How to Drive Young People Away From Your Venue in Droves.I was reading Anne Midgette’s terrific article [2009] about the obsession with the development of young audiences by classical music organizations, and something Anne said led me to take the idea further.Here’s the key tidbit from Anne’s piece:“ … I think the idea of 'a young audience' is one of those fictive Holy Grails that has emerged into the conventional classical-music wisdom...

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News

TEDxBroadway 2017: Lester Vrtiak Shares How Anyone Can Be an Artist

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Lester Vrtiak, who is encouraging everyone to break down the walls between artist and audience and rethink the idea of stage with The Sing for Hope Pianos program....

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News

TEDxBroadway 2017: Jon Albert and the Power of “Hurry Up and Live!”

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Jon Albert, founder of the Jack & Jill Late Stage Cancer Foundation. When a parent is diagnosed with late-stage cancer, who are the first people they think of? Their...

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News

TEDxBroadway 2017: Kanya Balakrishna Asks “What’s Your Dream?”

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Kanya Balakrishna, the co-founder and president of The Future Project, a national initiative to revolutionize education by transforming schools into places where every young person can discover their...

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News

TEDxBroadway 2017: Talking About Feedback From a Jerk Co-Worker With Rachelle Pereira

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Rachelle Pereira, the Co-Founder of EQUALibrium Group, a leadership and communication consulting firm dedicated to nurturing and building Powerful Modern Leaders.In her 15 years as an executive coach,...

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News

TEDxBroadway 2017: Gardiner Comfort on Owning His Disorder

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Gardiner Comfort talk about owning his disorder. Comfort is an actor, writer and teacher who was born and raised in New York City. He was diagnosed with Tourette...

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