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A Show You Should Sleep Through?!

Generally it's a bad thing when your audience falls asleep during a performance, right? But for a few new shows, that's exactly what they're after. Melena Ryzik at The New York Times reported on a new trend of theater and art showings that are pairing sleep with performance with spectacular results.Ryzik spoke with our friend Randy Weiner (read about his stellar shows Sleep No More and Queen of the Night here), who said "he felt jealous when he heard...

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Pricing

Sometimes People Prefer to Pay More

Terence McFarland, his team, and volunteers did a great job with LA Stage Day on Saturday.I had a group of eight or 10 very enthusiastic listeners for my discussion of pricing. It was late in the day and there was math involved, so given that, the energy was great. I talked about Revenue Per Seat and the potential dangers in managing by Average Ticket Price. We also had time to open the discussion up to any and all questions...

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ICYMI

In Case You Missed It

Each week we like to share a handful of stories that caught our eye. And now, in case you missed them ...Ken Davenport shared a few fun quotes overheard at The Broadway League Conference. One of our favorites: “Passion can’t be taught.  But it can be contagious.” – Victor Hamburger, Director of Marketing at ASU GammageMichael Sam is garnering headlines as the first openly gay NFL player. Goldstar CEO Jim McCarthy shared some insightful commentary on what the theater...

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Experience

Goldstar User Review: The Venue Matters

While not every live performance can be on Broadway or in a grand theater, this Goldstar user review does present evidence that finding a worthy and compatible venue for your show can make a difference in the overall enjoyment. Also, a fun show at a cool venue = people coming back for more shows, which is always a win.From The Oregon Tail Burlesque: You Have Died of Sexy show at Gorilla Tango Theatre in Chicago: "What a performance! I will...

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Pricing

Even a “Free” Ticket Isn’t Free

The price of a ticket is much more than just the amount of money they give you to be allowed in the venue.I don’t just mean parking or the babysitter or the other legitimate hard costs that might come with a trip to see an event, though those are very real too.Recently, we talked about realizing that we are, as an industry, on the wrong side of the Convenience Gap compared to other forms of live entertainment, and I...

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ICYMI

In Case You Missed It

Each week we gather up stories we think are worth a read. And now, in case you missed them ..."Print at Home" is on it's way to becoming about as relevant as "buy this CD." See what Goldstar CEO Jim McCarthy thinks you should do about it.It was a play, then a movie, then a play and now it's back on the big screen as Angela Lansbury and James Earl Jones perform Driving Miss Daisy for Broadway on Screen....

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Bright Ideas

Quote of the Week

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News

Attending a Play is (Almost) Better Than a Raise

Of course, we've always known the benefits of live entertainment, but now there's scientific proof that seeing a play is good for you.Nicola Merrifield at The Stage reports on a study that discovered people who see at least two plays a year have a health and well being boost equivalent to a £1,000 (or $1,695 in America) annual pay raise.Other well being boosters include attending music performances, participating in sports and visiting the library. If that's not motivation to get...

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Marketing

The Big 3: Horse Racing, Boxing and Baseball

Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not to be so permanent after all.I was reading about the Kentucky Derby recently and in the discussion of the current popularity of Horse Racing, I read something...

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ICYMI

In Case You Missed It

Each week we're sharing a few stories we found interesting and worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy illustrates how live entertainment is on the wrong side of the convenience gap -- and how that doesn't have to be a bad thing.Over on Top Rank Blog, Lee Odden got some of the top marketing professionals around to share their marketing predictions for 2015.We had a chat with the incredibly talented and successful...

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