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Marketing

Is Your Marketing in the Holiday Spirit?

The holidays are an important time for everyone -- arts marketers, too. Marketing Land reports, "The surge of emotions that accompany the holidays is an ideal opportunity to forge a lasting connection with consumers new and old alike." Below, Peter Minnium shares strategies for navigating the pitfalls and possibilities of holiday marketing: "The holidays warm hearts; your brand should too This time of year, more than any other, consumers are listening to their hearts more than their heads. Ads that are clear, direct,...

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Experience

Serving Opera in a Soup Kitchen

We've talked about moving art out of traditional venues on Selling Out, and in his post Pick a Venue, Make a Statement, Jim talks specifically about when the site and the content have a powerful connection. Dance Magazine reports that, during the holidays, New York City's On Site Opera is presenting Amahl and the Night Visitors inside the Holy Apostles Soup Kitchen, which serves lunch to the homeless on weekdays. "The one-act opera recounts the story of the three wise men...

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Marketing

The Value of a Holiday Show

Christmas is approaching ... which means holiday productions have been popping up on stages in theaters all over the map: A Christmas Carol, It’s a Wonderful Life, The Santaland Diaries and many more. Stuart Miller reports on "The Business of 'Carol'" for American Theatre. He writes, "More than a mere box-office cash cow, Dickens’s classic is a community builder, a gateway drug, and a holiday tradition." Miller interviews people across the U.S. who share the benefits of having a local tradition...

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#MondayMotivation

#MondayMotivation: You Have to Work for People’s Interest

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares. Here’s a joke for you: What’s the difference between ignorance and apathy? I don’t know, and I don’t care. No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them. That reminded me of something I...

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Marketing

Partnerships With a Point

One strategy to attract new patrons and gain exposure is to create partnerships -- with organizations similar to yours and with ones in other industries. The social media video app TikTok has a knack for partnering up. David Cohen reports for Adweek, "TikTok has entered into ... partnerships ... with Girls Who Code to support women in technology in the #MarchForSisterhood campaign, with Conservation International to address marine plastic pollution in the #SaveOurOceans challenge and with the American Society for the Prevention of Cruelty...

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Social Media

Useful Facebook Stats For You to Know

"69% of Americans use Facebook." That's one of the 53 statistics in Kayla Carmicheal's HubSpot post: 53 Facebook Statistics to Know for 2019. It's also one reason why Facebook is an important platform for live entertainment marketers. Here are a few more interesting statistics: • 56% of people visit Facebook to get information. • There are 7 million advertisers on Facebook. • The potential reach of advertising for Facebook is 1.9 billion. • Facebook is used by 51% of U.S. teens. • 74% of U.S. adults...

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Pricing

The True Meaning of Affordability

Are ‘pay what you can’ tickets a good approach to attracting new audiences? Which is a bigger problem: attracting new attendees or return attendees? Is offering a lower price the best way to get people to try something new? These are all questions raised in Tim Baker's article, "Is price a reason for low engagement - or just an excuse?" in Arts Professional. Baker's message: "Given that price is only one of the barriers to engagement, the time is surely right...

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#MondayMotivation

#MondayMotivation: The turtle at the Bottom of the Pile

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Full Buildings Drive Everything. Success carries within it the seed of failure. The things that make something strong also make it vulnerable to future decline. The sports industry has a problem, and I feel obligated to point it out. Just as a few years ago, I identified some problems that the NFL was about to experience. I see structural problems for all major sports...

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Marketing

Think Outside the Industry: Cheetos Fashion Show

A Cheetos Fashion Show. Sounds intriguing, right?! Bettina Makalintal attended the first-ever Cheetos fashion show in NYC and posted about it on VICE. Inside the House of Flamin' Haute, "guests waited for appointments at the 'style bar,' where one could get their hair spray-painted with spots, their lips adorned with orange, and their nails covered in Chester-inspired 'pawlish,'" writes Makalintal -- and the food and drink all contained Cheetos. A "runway show and style bar" is a creative way for Cheetos...

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Marketing

They’re a Great, Underserved Audience

Reading Olivia Perreault's article on TicketNews about the Oakland Athletics offering kids under 12 free tickets in September brought to mind Jim's post about trying to “get ‘em young." Jim wrote: "Should a live entertainment/arts organization bother trying to “get ‘em young?” Yes, but for two reasons, and a third pseudo-reason. First, you should try to get young attendees because they’re a great, underserved audience. Take it from a guy who sells a lot of tickets to a lot of different kinds...

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