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Marketing

Hotel Marketing Tricks Worth Stealing for Your Venue

While hotels and live entertainment may seem like very different industries, the desire to impress our customers and create loyal fans is something the two have in common. Which is why we think the hotel marketing lessons Entrepreneur contributor Firas Kittaneh collected are worth a look.You can read the full list here, and check out our two favorites below: "1. Cater to the buyer’s desire for an innovative experience. Many large hotel corporations are discovering that modern travelers planning their itineraries are...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Oct. 7

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Social Media

Bad Review? Here’s How to Stay Positive

If you're in charge of social media or managing critics' reviews, you're going to deal with some bad news and unhappy customers from time to time. It's part of the job, but it doesn't have to be terrible. SEMRush offers a few tips to handle bad comments, bad reviews and the dreaded trolls. You can read the full rundown here and our favorites below: "Social Media Positivity Tip #2: Starve the trolls, feed the rest. “Don’t feed the trolls,” Collaboration Superpowers founder Lisette...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week of Oct. 4

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Instagram vs. Snapchat: Which Should Your Theater Use? [Infographic]

While Facebook and Twitter can still be great ways to promote your shows and engage with your fans, it seems like these days all anyone talks about is Instagram and Snapchat.And it's for good reason: These two platforms have practically cornered the market on millennials' attention and engagement. But if you only have time for one, which should it be? The team at MarketingProfs.com helps you decide with this infographic:Got a comment or question? Join the conversation on Twitter or Facebook.

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Bright Ideas

Does Your Show Need a Clickbait Title?

They're all over Facebook, Buzzfeed and practically every blog and content site: clickbait headlines. Sneaky, sometimes misleading, grabby bits of text that compel you to click (at least, until you get sick of the gimmick).Now, clickbait is moving beyond the screen, thanks to a bookstore in Dallas that's using the trick to encourage readers to give the classics a try. PSFK.com writer Sara Roncero-Menendez reports on the store's efforts, which hope to expand customer's literary tastes.Here are a few fun...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Sept. 23

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Customer Service

How to Find Your Most Loyal Fans

Loyal fans are an amazing thing to have, so of course it makes sense to try and identify them and give them the best experience possible.So how do you find your most loyal fans? Small Business Trends offers 9 signs of a loyal customer. You can read all 9 here and see our picks below:'1. They Don’t Consider Cost an Issue “When your customers do business with you because of the service your provide and/or the results you deliver and...

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Bright Ideas

‘Dorm Room Chef’ Shows How to Blend Food and Entertainment

As Jim has said in a previous post: "Food is entertainment, more than ever, and that changes things throughout the industry."And it turns out that foodie entertainment is coming from some unlikely places, including a dorm room at Columbia University. Forbes contributor Eve Turow Paul reports on "dorm room chef" Jonah Reider, a recent graduate who's taking the food is entertainment concept to new heights. Here's the concept for one of his recent events: “So I’m planning an event for...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week of Sept. 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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