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The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

News & Noteworthy (Week of June 14)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Shaking Up London’s Donmar Warehouse: Josie Rourke and Kate Pakenham, artistic directors at the Donmar, have staged three all-female Shakespeare plays: Julius Caesar, Henry IV and The Tempest. In her Guardian article, Charlotte Higgins quotes Pakenham: "The Shakespeare trilogy has a feminist...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

What’s the Marketing Equivalent of “Location, Location, Location”?

We think it's "awareness, awareness, awareness."That's why Goldstar's marketing tool Boost is all about raising awareness. When you create a Boost campaign, your event goes into additional Goldstar emails in a prime spot -- building awareness with our audience of live entertainment fans.Have you tried a Boost campaign yet? It's as easy as filling out a form! You can get started here, or watch this how-to video for more details.P.S. Want more information on Boost and marketing your events on...

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#WednesdayWisdom

#WednesdayWisdom: People Are Placing More Value Than Ever on Live Experience.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Whenever Someone Says Modern Sports Is All About TV …Whenever someone says modern sports is all about TV … ask them why nobody’s watching this year’s World Series [October 2014 ] on TV, but people are still filling stadiums at very high prices.As of this writing, TV ratings for Games 1, 2 and 3 of the 2014 World...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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