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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Technology

Think Outside the Industry: Shake Shack and Warby Parker Use Tech to Connect

Generally, technology has a reputation for not creating connections. We think of friends sitting at a table, all looking at their phones, people texting instead of talking or robots helping customers instead of employees.But this idea of technology creating disconnect isn't always true. In fact, Shake Shack founder Danny Meyer and Warby Parker co-founder Neil Blumenthal recently shared ways they're using technology to form stronger connections with their customers. You can read the full interview on Inc. and check...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Nov. 4

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Social Media

The Reason Fans Aren’t Paying Attention to You on Social Media

Does it ever feel like you're posting and tweeting into a void? Waiting for likes or comments but getting nothing? It might be bad luck, or you might be missing the mark when it comes to your social media strategy.To help get you back on track, check out these tips from Entrepreneur contributor Ryan Erskine. You can read the full list here and see our favorites below: "1. You’re not posting often enough. When drafting a social media posting schedule, remember...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Oct. 17

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Marketing

Millennials Vs. Baby Boomers: What Do They Want? [Infographic]

We’re all looking to attract millennial audiences, and to do that we have to know how the millennial mind works. Nielsen Global Survey is on the task. They polled more than 30,000 online consumers in more than 60 countries over the last few years, gathering info on how they shop, where they eat and what matters to them.Their results reinforce and expand on what we’ve been hearing for years about millennials: They’re fully immersed in both online and offline...

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#TBT

#TBT: Necessary But Not Sufficient

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Necessary But Not Sufficient.You need air to breathe, but it’s not enough to survive.You need to be big to play in the NFL, but you need a lot of other things, too.These are what’s known as ‘necessary, but not sufficient’ conditions. The Beatles sang that “All You Need Is Love,” which is obviously wrong, but it’s hard to blame them when “Love Is a Necessary But Not Sufficient Condition”...

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