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Customer Service

Come Chat With Jim on Twitter: Customer Service as Powerful Sales Tool

Are you interested in increasing your revenue? Building a bigger audience?On September 25 at noon ET, Jim @goldstarjim will be leading a chat on Twitter about customer service and its effect on revenue. To join the conversation, go to Twitter and search #auddev (that’s “audience development”). The conversation will be moderated by Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec.The chat will run one hour. We'd love to see your questions and comments. Just use #auddev to participate.Hope to see...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top 25 Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. 

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Experience

Two New Cinema Developments Worth Keeping an Eye on

Of course, there are many differences between watching a movie and experiencing live entertainment, but that doesn't mean the two industries can't learn from each other -- or that it's not worthwhile to pay attention to what the other is doing.A few new innovations have popped up in the film world recently that caught our eye. First, in China, theaters are experimenting with streaming live comments from audiences onto the screen. The reception has been lukewarm at best (see...

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Experience

Acing Audience Interaction: Freestyle Love Supreme at TEDxBroadway (Video)

Freestyle Love Supreme can rap about anything. It's part of their performance: Audience members shout out words when asked for suggestions, and the fellas freestyle with only a keyboard and beatboxing backing them up. At this year's TEDxBroadway, of course they rapped about theater -- and a new show about ... well, watch the video below to find out what zany audience suggestion the group used for their freestyle.This five-man crew (two of them created the Tony-winning musical In...

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Bright Ideas

Utah Symphony Thinks Outside the Concert Hall

What's better than a night at the symphony? How about a night at the symphony and a national park?David Mermelstein for The Wall Street Journal recently reported on The Utah Symphony's plan to combine their lovely music with the beauty of nature for what's sure to be a memorable concert series.Not only will this give audiences a unique concert experience, but the symphony's maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor)...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted by Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand.

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Experience

Immersive Theater: The New Mainstream?

We've been talking about immersive theater for awhile now (like when we rated it a "buy" in Word Stock Market and noted when it started getting more media attention).It's clearly a cool trend for a lot of reasons -- it shakes up the way people engage with theater, attracts a younger crowd -- and now it's picking up steam all over the world.Backstage.com recently highlighted seven theater companies that are doing immersive theater right, ranging from New York and...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Experience

Actors Share Their Tales of Outdoor Theater

Between rowdy audience members and broken mics, stage actors have plenty of things to worry about whenever they perform. Add in rain, wind and drunken passersby and you've got the makings for a disaster -- or a particularly memorable night of theater.Alexis Solosky at The New York Times recently interviewed several actors and crew from the Delacorte Theater and other outdoor venues about their experiences. You can read the full article here but we put a few of our...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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