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#WednesdayWisdom: The On-Demand Economy Is Huge and Growing

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience.Do you need to own everything you use?These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden.Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 22

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Goldstar’s Boost Will Match Your Marketing $$ in July

Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign! Take advantage of a busy month on Goldstar -- July sees as much site and app traffic as the holidays.How do you join in?Go to your Audience Marketing Platform before July 31 at 11:59pm EST and create your first Boost campaign. Include “BOGO” in your campaign name (the first field on the form). Once your campaign is set up, Goldstar will...

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News

Arts Reach Conference: A Triple-Fantastic Deal

Give Arts Reach two days, and they’ll give you the tools and action plan you can put to use immediately to fire up your audiences and donors. And you’ll have a great time in the process!Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 29-30 to the Millennium Biltmore Hotel.Sometimes life (and business) throws curveballs. That’s why Arts Reach is bringing together professionals to collectively think outside...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

July Is Boost BOGO Month. Create Your First Boost & Goldstar Will Match It.

If you’ve been curious about how Boost can raise your event’s awareness, but haven’t taken the plunge, now’s the time: Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign if you set it up in July!Why July?July is one of the busiest months on the Goldstar site and app (as busy as the holidays!), so it’s the perfect time to raise awareness for your events. Goldstar members are looking for things...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Pretending to be Hot

A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events. This sucks, but let’s stay positive for a moment and look at the beginning of my sentence:“Without meaning to …”Well … true...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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