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Spotlight on Success: The Very Real Opportunities in Virtual Readings

Join Broadway producer Jeffrey Richards and marketing guru Jim Glaub on Thursday, May 20, 2021, at 4:00pm Eastern / 1:00pm Pacific for a chat about their starry livestream series, Spotlight on Plays, a breakout hit in the virtual theater space that continues to generate impactful revenue to benefit The Actors Fund. Jim McCarthy and his guests will take a 50-minute deep dive into creating, marketing, audience engagement, subscriptions and why digital theater is here to stay. RSVP here. More on the Guests:  Jeffrey Richards has been the recipient …

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VIDEO: Goldstar Subscriber Return Readiness Score for Mid-March

Since the shutdown began, we’ve been surveying our subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from our Mid-March survey and insight into a new datapoint milestone:

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Goldstar Subscribers’ Return Readiness Score for Mid-March 2021

A chart that shows that the overall willingness of people to go out to live entertainment right now is 53 out of 100.

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from mid-March are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 53. If venues followed strict cleaning routines and social distancing policies, the number goes up to 60 out of 100. When asked about wearing a mask to an event, …

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Goldstar Subscribers’ Return Readiness Score for Early March 2021

A graphic showing that the average willingness to go out to live events right now is 49 out of 100

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from early March are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 49. If venues followed strict cleaning routines and social distancing policies, the number goes up to 56 out of 100. When asked about wearing a mask to …

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Goldstar Subscribers’ Return Readiness Score for Early February 2021

A graphic showing that the average response for consumer willingness to go out to live events is 40 out of 100.

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from early February are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 40. If venues followed strict cleaning routines and social distancing policies, the number goes up to 43 out of 100. When asked about wearing a mask to …

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Goldstar Subscribers’ Return Readiness Score for Early January

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early January are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 36. If venues followed strict cleaning routines and social distancing policies, that number goes up to 44 out of 100. When asked about wearing a mask to an event, 87 out of …

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A few takeaways from a stellar evening

Last night’s Jagged Little Pill live reunion concert on Stellar was the closest we’ve been to a Broadway show in 10 months. Like the rest of the global audience that tuned in, we were feeling all the feels. A quick tour of social media during and after the show reinforced the trends we’ve seen since Stellar first went into beta back in August. A livestream show sells your IRL show too. In the show’s chat and on social media, viewers said they intended to see the …

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Goldstar Subscribers’ Return Readiness Score for Early November

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early November are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 41. If venues followed strict cleaning routines and social distancing policies, that number goes up to 48 out of 100. When asked about wearing a mask to an event, …

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Goldstar Subscribers’ Return Readiness Score for Mid-October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from mid-October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 50 out of 100. When asked about wearing a mask to an event, …

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Goldstar Subscribers’ Return Readiness Score for Early October

Return Readiness Score for Early October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. For New York respondents specifically, the average response score was also 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to …

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