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Marketing

Wonder Who’s Using Goldstar’s Boost?

Goldstar event organizers know that Boost gives their events an extra edge, by including them in additional emails to live event fans and building their reach and awareness. But if you haven't tried Boost yet, or aren't marketing your events on Goldstar (seriously, what are you waiting for?), you might be wondering what it's all about. Take a look at how Boost is helping other events reach new audiences ...On average, Boost campaigns help events see a 44% increase...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending July 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: “New” vs. “Regular” Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How Much of Your Audience Should Be "New"?There’s no right answer to the question of how much of your audience should be “new.”Let me rephrase. There is a right answer to the question, and it’s this: It depends.I was reading this really interesting summary of a study in the UK about the percentage of audiences that were “new” (hadn’t been in...

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News

Tony Nominee Picks Shine Light on Bolder Broadway

The Tony Awards will be televised this Sunday, June 9, at 8:00pm EST on CBS!Billboard reports: "The most exciting performers nominated for awards at the 2019 Tonys are making audiences reconsider what musicals and their stars look and sound like -- and how daring they should be."Some of the nominees highlighted in Rebecca Milzoff's article are ..."Amber Gray, 38 HadestownThe Lowdown: One of the most singular Broadway performers in years, Gray (up for featured actress in a musical) stomps, slithers and...

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Pricing

One Wise Way to Attract a Bigger Audience

Most of us spend many hours pondering the question: How do we get more people to attend our events?Fast Company highlights New York’s Signature Theatre Company and its milestone of selling its one millionth ticket through its Signature Ticket Initiative, which allows the theater to sell $35 tickets."No age restrictions. No lotteries. No rush lines. Just quality plays for a fraction of what you would typically pay to see a show in Manhattan," writes reporter Christopher Zara.Zara continues: "The...

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Experience

Where Will Your Next Event Be?

A live event can happen practically anywhere these days. The definition of what a venue can be has been expanding over the years -- as performances have been popping up in parks, museums and railroad stations, to name just a few places.American Libraries reports that Chicago Public Library holds regular storytimes at laundromats across Chicago. This is a great example of going where the people are.Anne Ford writes: "Laundromat literacy initiatives mean 'you’re able to hold programs at a...

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Experience

A “Wow” at the Symphony

AV News reported on a cute story at the Boston Symphony Hall:"The Handel And Haydn Society orchestra was performing at the Boston Symphony Hall. Just after the final rest of Mozart’s 'Masonic Funeral Music,' an unseen kid yelled out 'wow!' in apparently unvarnished appreciation of what he’d just heard. Everyone laughed and applauded the moment."While this is certainly a pleasant outburst, there are some behaviors that theatergoers do not appreciate.Goldstar surveyed more than 1,000 members as well as theater...

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Pricing

How Selling Tickets for 65 Cents Helps This Theater

That's right. Arts Professional reports that the Citizens Theatre in Glasgow sells tickets for as little as 50p.Dominic Hill, artistic director of Citizens Theatre, writes: "A hundred 50p tickets are available for each production. Tickets are available the Saturday before opening night and must be purchased in person at the box office in cash. Tickets usually sell out within half an hour with many keen bargain hunters queuing from early in the morning.""It’s not just a way of diversifying...

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