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Experience

A “Wow” at the Symphony

AV News reported on a cute story at the Boston Symphony Hall:"The Handel And Haydn Society orchestra was performing at the Boston Symphony Hall. Just after the final rest of Mozart’s 'Masonic Funeral Music,' an unseen kid yelled out 'wow!' in apparently unvarnished appreciation of what he’d just heard. Everyone laughed and applauded the moment."While this is certainly a pleasant outburst, there are some behaviors that theatergoers do not appreciate.Goldstar surveyed more than 1,000 members as well as theater...

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Pricing

How Selling Tickets for 65 Cents Helps This Theater

That's right. Arts Professional reports that the Citizens Theatre in Glasgow sells tickets for as little as 50p.Dominic Hill, artistic director of Citizens Theatre, writes: "A hundred 50p tickets are available for each production. Tickets are available the Saturday before opening night and must be purchased in person at the box office in cash. Tickets usually sell out within half an hour with many keen bargain hunters queuing from early in the morning.""It’s not just a way of diversifying...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending May 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Strong Channels Have Staying Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience.Do you need to own everything you use?These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden.Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid (as...

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News

National Disability Theatre Launches New Partnership

“Right now we’re at a time in our country where we really need hope, and we really need incredible artistry that can be used as evidence that our differences are our strengths,” says co-executive director of National Disability Theatre Mickey Rowe, who is autistic, in a statement to American Theatre.We couldn't agree more, which is why we're excited to learn that National Disability Theatre is launching a commissioning partnership with La Jolla Playhouse and Goodman Theatre for two new...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending April 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

Put the Audience in Charge

It makes total sense, right? If you're trying to reach a certain demographic, why not ask for their input?Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They're recruiting them to help with programming decisions.Love writes, "For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows -- it has invited...

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#MondayMotivation

#MondayMotivation: Stop It Now

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pretending To Be Hot.A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events....

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Experience

To Be or Not To Be … Interactive

Pete Miller poses an interesting question on 2AMt blog: Do we need more theatre in which audiences take an active role?He starts the discussion by dividing theater into two categories.He explains that the first category is “Sit-down-and-shut-up” theatre, "meaning theatrical productions in which the audience is fundamentally expected to watch attentively but take no action that might disrupt the flow of performances or distract other audience members."Photo Credit: Eunice Lituañas via UnsplashThe second is “Don’t-just-sit-there-do-something” theatre, "meaning theatrical...

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#MondayMotivation

#MondayMotivation: Leverage Your Larger Partners

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Small Organizations Need Mobile, Too.Smaller organizations sometimes delay or skip important innovations because they’re small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what’s necessary, but often decide not to take steps to match that change...

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