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Goldstar Subscribers’ Return Readiness Score for Early February 2021

A graphic showing that the average response for consumer willingness to go out to live events is 40 out of 100.

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from early February are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 40. If venues followed strict cleaning routines and social distancing policies, the number goes up to 43 out of 100. When asked about wearing a mask to …

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Goldstar Subscribers’ Return Readiness Score for Early January

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early January are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 36. If venues followed strict cleaning routines and social distancing policies, that number goes up to 44 out of 100. When asked about wearing a mask to an event, 87 out of …

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A few takeaways from a stellar evening

Last night’s Jagged Little Pill live reunion concert on Stellar was the closest we’ve been to a Broadway show in 10 months. Like the rest of the global audience that tuned in, we were feeling all the feels. A quick tour of social media during and after the show reinforced the trends we’ve seen since Stellar first went into beta back in August. A livestream show sells your IRL show too. In the show’s chat and on social media, viewers said they intended to see the …

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Goldstar Subscribers’ Return Readiness Score for Early November

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early November are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 41. If venues followed strict cleaning routines and social distancing policies, that number goes up to 48 out of 100. When asked about wearing a mask to an event, …

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Goldstar Subscribers’ Return Readiness Score for Mid-October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from mid-October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 50 out of 100. When asked about wearing a mask to an event, …

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Goldstar Subscribers’ Return Readiness Score for Early October

Return Readiness Score for Early October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. For New York respondents specifically, the average response score was also 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to …

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Goldstar Subscribers’ Return Readiness Score for Mid September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. For New York respondents specifically, the score was 46.6. If venues followed strict cleaning routines and social distancing policies, that number goes up to 51 out of 100. And a …

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Goldstar Subscribers’ Return Readiness Score for Early September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to …

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Join Our Expert Chat on September 2: Virtual Venues — The Show Must Go On(line)

Right now, venues are looking at the first quarter of 2021 and beyond to return to production on live events. In fact, in our survey of Goldstar organizers, 40% of them plan to return to in-person shows in the first quarter of 2021. How can we earn revenue and keep audiences engaged until then? The answer is virtual events. We’ve tapped two virtual event experts to share how they’ve brought their live events online with streaming and video.  Join Goldstar …

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Goldstar Subscribers Return Readiness Score for Early July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in early July, below. (And you can watch the replay of this week’s expert chat to hear Jim’s insight on all of the survey results.) Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat …

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