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Goldstar Subscribers’ Return Readiness Score for Early November

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early November are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 41. If venues followed strict cleaning routines and social distancing policies, that number goes up to 48 out of 100. When asked about wearing a mask to an event, 89...

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Goldstar Subscribers’ Return Readiness Score for Mid-October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from mid-October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 50 out of 100. When asked about wearing a mask to an event, 88...

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Goldstar Subscribers’ Return Readiness Score for Early October

Return Readiness Score for Early October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. For New York respondents specifically, the average response score was also 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 50...

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Goldstar Subscribers’ Return Readiness Score for Mid September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. For New York respondents specifically, the score was 46.6. If venues followed strict cleaning routines and social distancing policies, that number goes up to 51 out of 100. And a bright...

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Goldstar Subscribers’ Return Readiness Score for Early September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to the...

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Join Our Expert Chat on September 2: Virtual Venues — The Show Must Go On(line)

Right now, venues are looking at the first quarter of 2021 and beyond to return to production on live events. In fact, in our survey of Goldstar organizers, 40% of them plan to return to in-person shows in the first quarter of 2021. How can we earn revenue and keep audiences engaged until then? The answer is virtual events. We’ve tapped two virtual event experts to share how they’ve brought their live events online with streaming and video.  Join Goldstar...

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Goldstar Subscribers Return Readiness Score for Early July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in early July, below. (And you can watch the replay of this week's expert chat to hear Jim's insight on all of the survey results.) Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat...

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The Experts on Consumer Sentiment & Organizer Strategy

In case you missed it, on Wednesday Jim chatted with Meghan Pressman, Managing Director and CEO of Center Theatre Group in Los Angeles, and Summer Bohnenkamp, the VP of Marketing and Programming of the David A. Straz Center in Tampa, FL. They covered the current issues, challenges, and strategy they are considering to reopen. Plus, they talked engagement tactics for their audiences while the doors are closed.  Jim also shared the latest Return Readiness Score and insights from our consumer...

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Join Our Expert Chat on July 8: Consumer Sentiment & Organizer Strategy

Join us Wednesday, July 8 at 3pm Eastern / 12pm Pacific for our next expert chat. Goldstar CEO Jim McCarthy will be talking with Meghan Pressman, Managing Director and CEO of Center Theatre Group in Los Angeles, and Summer Bohnenkamp, the VP of Marketing and Programming of the David A. Straz Center in Tampa, FL. They’ll discuss different strategies for reopening venues and creating online events. Of course, Jim will also review the latest Return Readiness Score, as determined from...

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Live Chat Tomorrow, May 27: Public Health & Sentiment

Join us tomorrow at 3:00pm Eastern / 12:00pm Pacific to see exclusive results from our on-going survey of thousands of Goldstar subscribers on how they feel about returning to live events. You’ll also get expert insights on reopening venues and public health from Johns Hopkins University Vice Dean for Public Health Practice and Community Engagement, Dr. Joshua Sharfstein, and Nederlander Concerts Vice President of Marketing, Jamie Loeb. Register for the chat here.  

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