Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Don’t Tell Me You’re Not Doing This for an Audience.Because if that were true, you’d do it at home or in a closed studio.Dan Visconti, whom I’ve never met, has written a piece that, if I were an expert in classical music, I might have written. It’s called The Audience Is the Most Important Instrument, and you should...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Kaya Oakes got shushed at a Yo-Yo Ma concert, and she wrote an article about how the churchlike atmosphere that audiences expect at these concerts is killing classical music.Oakes shares how disruptive the shushing is (the woman does it to others in the audience) and about how the day before Yo-Yo Ma had performed at a strikingly different venue: a street party.Oakes writes, "I wish I could tell the shushing woman we need ways of experiencing classical music other...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Resolve the Battle Between the New and the Familiar.What do you call something, even if it’s good, that you’ve seen over and over again? Boring.What do you call something so new and different that it doesn’t make any sense to you? Weird.Most live entertainment content falls in between those poles, of course, but as a creator,...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pricing Is Not a Marketing Campaign.Everyone knows that pricing of tickets affects sales, and the main way this is usually observed is when prices drop, ticket sales go up.What does this mean? Why does it work like this? Is it the equivalent of a word-of-mouth marketing campaign that gets people excited and talking about the tickets for sale?Not...

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