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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of June 23)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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News

TEDxBroadway 2017: Making Art Together With Gus Rogerson

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we're watching Gus Rogerson's talk. See how the art that children make is just as good as what adults make. Sure, it's very different, but it has equal merit....

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News

TEDxBroadway 2017: A SpongeBobian Approach to Art and Life With Tina Landau

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we're watching Tina Landau's talk. In it, discover unlikely hero SpongeBob, the clever sea dweller who knows that a box is not just one thing, but many things, all...

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Marketing

These Colors in Your Logo Could Help Sell More Tickets

It's no secret that different colors can convey different emotions. Blues can be calming, reds can be energizing -- but did you know certain colors also signal to your fans that you're fun?MarketingProfs.com recently shared an infographic that outlines ways your branding can help sell more tickets. One way: using the colors orange, purple and yellow, which convey a fun attitude to fans. You can see the other tips here:Got a comment or question? Join the conversation on Twitter or Facebook.#mc_embed_signup{background:#fff; clear:left;...

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#TBT

#TBT: Audience, It’s What You’re There For

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Audience, It’s What You’re There For.I had a really interesting lunch with Terry Teachout of the Wall Street Journal, and the conversation ranges, as always with a person with as big a brain as Terry’s, from topic to topic, but landing on the topic of the role of the audience in creating and managing programming.Somehow, it seems that some people, particularly in the arts, have this idea that the audience is irrelevant...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week (Week of June 9)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Bright Ideas

How Far Would You Go to Make Your Fans Happy?

Would you build a pipeline for beer so your patrons don't have to wait an extra second for their pint?It may sound crazy, but The Local reports that a heavy metal festival in Germany is doing just that. "In anticipation of all the beer to be drunk, the fest is building its first ever beer pipeline to transport the average 400,000 litres of brew consumed each year to the concert grounds. And the pipeline system will be speedy enough for...

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Marketing

Does Your Arts Organization Really Know Its Patrons?

A recent Story of Telling post asks, "When did you last spend time watching what your customers do?" Its point is that people's actions can speak louder than words.The post explains: "We tend to think of our customers as intentional, rational human beings -- which is why we spend a lot of our time marketing to their heads. We make and market better products and services by working harder to get a glimpse of their hearts."Jim expresses a similar...

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Social Media

Your Fans Wish You’d Act Like This on Social Media

How would you describe your "voice" on social media? Are you sarcastic, witty, straight-forward?You might think your fans expect you to bring the comedy routine when it comes to crafting Facebook and Instagram posts, but research from Sprout Social suggests otherwise. More than anything, your fans want honesty and responsiveness on social. You can see the full results of the study here, and check out highlights below:Read More: The Secret to Attracting New Fans 4 Items Your...

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Bright Ideas

Tell Us: What Would Help You Sell Out More?

We've been writing over here on Selling Out for a few years now and have covered a lot of topics: from pricing and marketing to social media and SEO. But we also know there's still plenty more to talk about.So we thought it would be fun to ask you to weigh in: What are the topics you're most interested in? What are the questions you'd love the answers to? What roadblocks are keeping you from selling more tickets?Email us (Sarah...

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