Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to the...

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Right now, venues are looking at the first quarter of 2021 and beyond to return to production on live events. In fact, in our survey of Goldstar organizers, 40% of them plan to return to in-person shows in the first quarter of 2021. How can we earn revenue and keep audiences engaged until then? The answer is virtual events. We’ve tapped two virtual event experts to share how they’ve brought their live events online with streaming and video.  Join Goldstar...

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Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in early July, below. (And you can watch the replay of this week's expert chat to hear Jim's insight on all of the survey results.) Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat...

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In case you missed it, on Wednesday Jim chatted with Meghan Pressman, Managing Director and CEO of Center Theatre Group in Los Angeles, and Summer Bohnenkamp, the VP of Marketing and Programming of the David A. Straz Center in Tampa, FL. They covered the current issues, challenges, and strategy they are considering to reopen. Plus, they talked engagement tactics for their audiences while the doors are closed.  Jim also shared the latest Return Readiness Score and insights from our consumer...

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Join us Wednesday, July 8 at 3pm Eastern / 12pm Pacific for our next expert chat. Goldstar CEO Jim McCarthy will be talking with Meghan Pressman, Managing Director and CEO of Center Theatre Group in Los Angeles, and Summer Bohnenkamp, the VP of Marketing and Programming of the David A. Straz Center in Tampa, FL. They’ll discuss different strategies for reopening venues and creating online events. Of course, Jim will also review the latest Return Readiness Score, as determined from...

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Join us tomorrow at 3:00pm Eastern / 12:00pm Pacific to see exclusive results from our on-going survey of thousands of Goldstar subscribers on how they feel about returning to live events. You’ll also get expert insights on reopening venues and public health from Johns Hopkins University Vice Dean for Public Health Practice and Community Engagement, Dr. Joshua Sharfstein, and Nederlander Concerts Vice President of Marketing, Jamie Loeb. Register for the chat here.  

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You’re invited to join us for another live chat with the experts on Wednesday, May 27 at 3:00pm Eastern / 12:00pm Pacific.  Goldstar CEO Jim McCarthy will share exclusive results from an on-going survey of thousands of Goldstar subscribers on how they feel about returning to live events and how public sentiment is evolving. We’ll also get expert insights on reopening venues and public health from Johns Hopkins University’s Dr. Joshua Sharfstein and Nederlander’s Jamie Loeb. Dr. Joshua Sharfstein is the Johns...

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Seems like we’ve all been called on to do a bit of both -- adapting and innovating. With that in mind, we wanted to invite you to join us for a TEDxBroadway discussion on these topics with Emily Simoness, Sebastian Herscher and Matt Jozwiak on Wednesday, May 20th at 12:30pm Eastern / 9:30am Pacific.  These three TEDxBroadway alums have all taken the stage for talks that addressed their own personal stories about what it took to adapt and innovate. So,...

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There are a lot of questions around when and how venues can reopen, but one of the most important is this: Are audiences ready to return to live events? In order to track their sentiments, Goldstar is conducting a survey every two weeks. You can see the results of the first survey (taken in early May) here: We'll continue to share the results here and in our live expert chats. The next one is May 27.

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If there’s one thing we’re all doing right now, in addition to staying home, it’s asking ourselves a ton of questions that just aren’t answerable at this exact moment. When will this end? What will it be like when we can open?  One other question we’re asking … “What’s the best WE can be right now?” To help answer it, I’d love for you to join us this Wednesday, May 6 at 12:30pm Eastern/9:30am Pacific for an online conversation series....

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