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#TBT

#TBT: The Very Bright Future of the Live Entertainment Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Very Bright Future of the Live Entertainment Business. This site is devoted to bringing about the future which I believe is not only possible, but likely: the ascendancy of live entertainment as the leader in the entertainment industry overall. How can such a thing be possible? Value comes from relative supply and demand. Over the last generation, the percentage of our lives that are “real” has dropped dramatically, and seeing something happening...

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Experience

Audience-Oriented Rears Its Head Again

Back in January, Jim commented on Dan Visconti's article, “The Audience Is the Most Important Instrument”: "I don’t even want to add much to it, except to say that there’s a term I use that matches the sentiment Dan expresses: audience-oriented. Everyone in the business of live entertainment and arts should be audience-oriented. I hate the word “pandering” because it implies that the person who refuses to “pander” could, if he or she just chose to, churn out some crap that...

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Technology

The iBeacon: What It Is and What to Do About It

Let’s take a few minutes and talk about a technology that will be part of the live event experience very, very soon. It’s called iBeacon. Developed by Apple, this technology makes it possible to set up very small, very low-power transmitters in a venue (or anywhere) that can find and transmit information to iOS (Apple) phones. How might something like this work? I walk into Dodger Stadium with my iPhone 5s, and I have already downloaded a certain app (in this...

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Experience

Bourne With a Natural Talent for Being Audience-Oriented

I use the word "audience-oriented" a lot when I talk about content. For those who can't distinguish between being audience-oriented and "pandering," I refer you to Matthew Bourne. In his new interpretation of Sleeping Beauty: "I'm thinking of the audience when I'm making work, always. I'm not just pleasing myself." Like Jackie Chan, Bourne's mindset includes his creativity AND the notion of an audience who will ultimately be the recipient of it. Self-referential, self-indulgent, closed-room "creativity" might work, but if...

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