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#MondayMotivation

#MondayMotivation: Halloween Events Are a Big Deal

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Halloween Goes Immersive, Big Holiday to Sell More. Adding more momentum to the ‘immersive’ trend in live entertainment, this year’s Halloween events blur the line between attraction and show. I think it’s great because today’s audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and …

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Marketing

Q&A With Irene, Goldstar Product Sales Manager

We’re talking all things Eventbrite with Irene Li, Goldstar Product Sales Manager. Read on to see if Eventbrite makes sense for your events, and how easy it is to give it a try … Q: What are the benefits of using Eventbrite as my primary ticketing platform? Irene: Using Eventbrite increases your marketing reach to help you sell more full price tickets for your shows. There are lots of other benefits too, including: Distribution for your event through Facebook, Instagram, Spotify and …

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Spotlight On

Spotlight On … Ten Thirty One Productions

Last October, Melissa Carbone scored the biggest deal in Shark Tank history for her company, Ten Thirty One Productions. Investor Mark Cuban saw great potential in her company’s attractions — the Los Angeles Haunted Hayride and Great Horror Campout. A couple months later, we asked the CEO and founder about her formula for winning. Fast forward one year, and Business Insider catches up with Carbone to “see how she’s used the Shark to push forward her plan for total domination …

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News

2014 Trends: What’ll Get You Going Out More

Now that 2014 is underway, here’s what to expect more of this year. • Large-Scale, Real-Time Entertainment: Like NBC’s live performance of The Sound of Music. Blogger Deb Rox says, “Twitter has transformed everything from sporting events, awards shows, series final episodes and political debates into massive fan experiences, and audiences crave more.” She predicts we’ll see more of these events with more meaningful ways to participate. • Mockbusters: This is the second time in 10 minutes I’ve read about the …

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