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Experience

A New Kind of Museum Popping Up Around the Globe

Young people aren’t going to museums as much as they used to. Most teenagers use social media. This gave Petra Scharinger a bright idea: to create nofilter_museum, filled with interactive exhibits inviting people to take photos of themselves. A Museum of Selfies! BBC News reports on the Nofilter_museum opening in Vienna, and we have a few Museum of Selfies listed on Goldstar: Museum of Selfies Las Vegas and Museum of Selfies in Hollywood, Calif.: “I think it’s the future of …

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Marketing

More About The Future of Opera

“To save opera, we have to let it die,” writes Olivia Giovetti for The Washington Post. She continues: ” … selling opera to the next generation means selling opera to a more diverse and liberal demographic, which has more options than ever for entertainment. … we must no longer romanticize the bygone eras of opera’s so-called golden age so much that we fail to imagine the genre’s future.” In 2016, Jim commented on an article by Anne Midgette in the …

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News

The Secret That Las Vegas Has Figured Out

Chicago has plans to build a casino — and according to reporter Chris Jones for the Chicago Tribune, “fevered debate is underway about the most desirable location for the newly authorized Chicago casino.” “But these arguments are absurd,” writes Jones, “the far more important question is what should be inside this still mythical Chicago casino.” The answer? Live entertainment. Jones continues: “Here’s why. Gambling revenues are in decline from the Foxwoods Resort Casino in Connecticut … to the Las Vegas …

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#MondayMotivation

#MondayMotivation: “New” vs. “Regular” Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How Much of Your Audience Should Be “New”? There’s no right answer to the question of how much of your audience should be “new.” Let me rephrase. There is a right answer to the question, and it’s this: It depends. I was reading this really interesting summary of a study in the UK about the percentage of audiences that were “new” (hadn’t …

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Marketing

Selling Out Editors’ Picks 2018: Marketing

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Marketing. You can click on any title below to read the full article: Finding Your Voice “Voice” used to be something only media outlets thought about, but today, more than ever, this is something every brand and every company should keep top of mind. Setting a brand voice can set yourself apart from the competition …

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Marketing

An Unexpected Upside to Niche Programming

Programming content for a venue has more impact than probably anything else on sales. A lot of people approach this with the assumption that it’s best to appeal to more people — as many and as broad a group as possible. Funnily enough, it often works the other way around. Narrowing the focus of your content to a group that can seem unbelievably small can be even more effective. An off-Broadway show called Craving For Travel (bit of an awkward …

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