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VIDEO: Goldstar Subscriber Return Readiness Score for Mid-March

Since the shutdown began, we’ve been surveying our subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from our Mid-March survey and insight into a new datapoint milestone:

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News

Goldstar Subscribers’ Return Readiness Score for Mid-March 2021

A chart that shows that the overall willingness of people to go out to live entertainment right now is 53 out of 100.

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from mid-March are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 53. If venues followed strict cleaning routines and social distancing policies, the number goes up to 60 out of 100. When asked about wearing a mask to an event, …

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News

Goldstar Subscribers’ Return Readiness Score for Early March 2021

A graphic showing that the average willingness to go out to live events right now is 49 out of 100

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from early March are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 49. If venues followed strict cleaning routines and social distancing policies, the number goes up to 56 out of 100. When asked about wearing a mask to …

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News

Goldstar Subscribers’ Return Readiness Score for Early February 2021

A graphic showing that the average response for consumer willingness to go out to live events is 40 out of 100.

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from early February are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 40. If venues followed strict cleaning routines and social distancing policies, the number goes up to 43 out of 100. When asked about wearing a mask to …

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News

Goldstar Subscribers’ Return Readiness Score for Early January

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early January are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 36. If venues followed strict cleaning routines and social distancing policies, that number goes up to 44 out of 100. When asked about wearing a mask to an event, 87 out of …

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending August 11

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending July 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending May 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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