Tackle Your Theater’s Top Marketing Challenges

HubSpot polled thousands of marketers about their challenges and problem-solving strategies — and they compiled seven of the most common challenges (and what you can do about them) here. Check out the two we’ve highlighted below: “Generating Traffic and Leads Why It’s a Challenge Generating enough traffic and leads was the top marketing challenge, according to the 2016 State of Inbound report. While we ask marketers about their challenges every year, this time we added this answer as a new …

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2014 Trends: What’ll Get You Going Out More

Now that 2014 is underway, here’s what to expect more of this year. • Large-Scale, Real-Time Entertainment: Like NBC’s live performance of The Sound of Music. Blogger Deb Rox says, “Twitter has transformed everything from sporting events, awards shows, series final episodes and political debates into massive fan experiences, and audiences crave more.” She predicts we’ll see more of these events with more meaningful ways to participate. • Mockbusters: This is the second time in 10 minutes I’ve read about the …

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