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Ready to take charge of 2021?

An image announcing the Take Charge of Your 2021 Theatremakers Challenge with pictures of the featured guests and speakers

2020 felt like a never-ending carjacking complete with offroading, plenty of bumps, and an unknown course change at every turn. Now it’s time to slide into the driver’s seat, grab the wheel and determine where you’re going next. Of course, it helps to have a like-minded community to help you navigate the best way forward — a convoy, if you will. Which is why we’re excited about the free five-day “Take Charge of Your ’21” TheaterMakers Challenge, starting January 18. …

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News

Raising Donations in a Crisis, Part 3: Q&A With Karen Brooks Hopkins

Recently, Jim chatted with fundraising expert Karen Brooks Hopkins to see what live events organizations can do to raise funds when they can’t produce in-person events. You can watch the full conversation here, or read on for an excerpt of their conversation (which we’ll post in three parts — click here for Part 1 and Part 2). First, a little about Karen: The Brooklyn Academy of Music President Emerita has more than 30 years of experience in fundraising and is the author …

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News

Raising Donations in a Crisis: Q&A With Karen Brooks Hopkins

Recently, Jim chatted with fundraising expert Karen Brooks Hopkins to see what live events organizations can do to raise funds when they can’t produce in-person events. You can watch the full conversation here, or read on for an excerpt of their conversation (which we’ll post in three parts). First, a little about Karen: The Brooklyn Academy of Music President Emerita has more than 30 years of experience in fundraising and is the author of Successful Fundraising for Arts & Cultural …

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News

“The worst times are the best times to think of arts and culture.”

If you missed it, Jim welcomed BAM President Emerita Karen Brooks Hopkins for a live chat about “Fundraising During a Crisis.” With more than 30 years in the fundraising field, Karen shared expert actionable advice to help organizations now. Catch the replay to see: How to work with your board and top donors to come out of this stronger than ever. Why you need to be using this data resource: https://culturaldata.org/. A clever way to engage with donors online (it involves cocktails). And, yes, she …

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News

Now Is the Time to Support Live Entertainment and Arts

Editor’s Note: Jim sent this message to Goldstar subscribers yesterday. Read on to see how Goldstar is working to help arts organizations during this difficult time. And if you’d like to set up a donation page for your organization here’s the link. If you love live entertainment, arts, plays, concerts, musicals, comedy, and everything in between, now is the time to show it. We’ve spent the last few days rapidly refocusing our efforts to make Goldstar a place where you can donate money to …

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News

128 Million People Are Going Out!

128 million adults attended artistic, creative, or cultural activities — that’s one statistic from the National Endowment for the Arts’ 2017 Survey of Public Participation in the Arts, and that’s good news for live entertainment marketers. According to the NEA: “The new Survey of Public Participation in the Arts (SPPA) records the different ways that American adults (age 18 and older) engage in the arts, where that engagement takes place, and why adults participate in these activities.” Here are two more findings …

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News

PODCAST: Producing Broadway Shows With Eva Price

Starting something new — whether that’s a career, a business or a project — can feel scary and daunting, especially taking that first step. But what happens if you do make the leap and then fail? Do you give up?  Eva Price, this week’s guest, went through that failure when she left her job in news and started producing shows. She shares her advice, and why she thinks failing was better for her in the long run than succeeding.  Eva …

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#MondayMotivation

#MondayMotivation: Attention Is a Valuable Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I’ll Never Say Again … Here’s one thing I’ve learned in my time working with live entertainment marketers and venues. Never say “algorithm.” It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use …

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Marketing

Grab Your Patrons’ Attention Before They’re Gone

When we create marketing content, it’s good to keep this fact in mind: “According to Chartbeat: 55% of people read your post for just 15 seconds or less,” reports Search Engine Journal. We’ve got to grab our patrons’ attention fast, and SEJ shares some tips on “how to optimize your blog content for 55% who skim while still delighting the 45% who don’t.” “Keep Intro Paragraphs Short & Sweet Most people get carried away with introductions. Tons of intros can …

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News

Cultural Events Make Us Happier With Our Lives

While the fact that attending cultural events makes people happier is something we might already know, it’s always nice when another study is released finding this to be so. Research commissioned by Arts Council England finds that “people who attend cultural events are happier with their lives than people who don’t,” reports Kate Brown for Artnet. “The presence of arts and culture overwhelmingly affected respondents’ sense of well-being and satisfaction, their attachment to a place, and their sense of community.” …

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