Giving the People What They Want

Goldstar’s Scott Oklin passed this article along to me. He works with one of our partners in Denver, the Arvada Center, and thought it would be interesting for everyone in the Selling Out community to see. The Arvada Center gave its patrons a choice of which musicals they would want to see and allowed them to vote. In fact, two of the shows in the season, Camelot and Tarzan, came from patron picks. Interestingly, the Arvada Center did not leave...

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