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Social Media

How Instagram Is Changing Everything

In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media — and more specifically an Instagram — presence. McEntee begins his article: “On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run.” And who is Cameron Dallas? According to McEntee, “Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond.” McEntee quotes …

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News

The Week That Was in Live Entertainment (Week of April 19)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! How much does your favorite Broadway artist make? Playbill‘s Logan Culwell-Block (musical theatre historian, Playbill‘s manager of research, and curator of Playbill Vault) shares some interesting data about actors, stage managers and musicians. Why don’t you make some guesses before taking a …

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#TBT

#TBT: Make Your Event for an Audience, Or Don’t Charge Money

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Make It for an Audience, or Don’t Have the Nerve to Charge Money … Yesterday, I tweeted Derek Siver’s insightful post he called “Valuable to Others, or Only You?” In short, he describes the “starving artist” problem: “When someone creates something that is really important, powerful, and valuable to them, it’s hard to imagine that it’s not important, powerful, and valuable to others.” This creates a problem for those who …

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Marketing

Promote Your Work, Calm Road Rage

With their current project, the Billboard Creative is not only bringing attention to emerging artists’ work, but also soothing road rage across Los Angeles. The Los Angeles-based nonprofit turns unused and remnant billboards into public art, displaying emerging and established artists’ work at different locations around the city. “What’s so special about The Billboard Creative project is the fact that it turns the city of Los Angeles into a gallery,” said one of the featured artists, Panos Tsagaris, in this …

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#TBT

#TBT: Everybody’s a Rock Star Somewhere, Part 2

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Everybody’s a Rock Star Somewhere, Part 2. (You can revisit Part I here.) Here’s a little story I want to share from two start-ups that I’ve been a part of. The first, which I won’t name but those of you who know me will easily remember, put an emphasis on getting big as quickly as possible. We hired 100 people in six months, before we even had a product. …

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News

Get to Know TEDxBroadway 2015 Speaker … Emily Simoness

Before we once again ask, “What Is the Best Broadway Can Be?” on Monday, February 23, 2015, at New World Stages, we’re asking our TEDxBroadway 2015 speakers to tell us a little more about themselves. Emily Simoness is the founder and executive director of SPACE on Ryder Farm, a nonprofit artist residency program committed to supporting and developing artists and their work. Housed on 130 acres of organic farmland in Brewster, NY, SPACE has quickly become one of the premier …

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them … • Crowdfunding works. That’s what the data reports for campaigns for theater and dance projects in the UK in the first part of this year. • British singer Sarah Brightman (Phantom of the Opera) wants to be the first to sing in space – and she’s willing to pay for it: $52 million. But she’s got some competition: …

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Technology

Breaking Non-News: Amy Winehouse Not Touring as a Hologram

When technologies are new, people naturally make small-minded, limited assumptions about them. It’s human nature. Apparently, some fans of Amy Winehouse have heard (and probably started) the rumors that she would be touring soon, despite having died a few years ago, in hologram form. I predict there will never be a successful tour of a major star in hologram form. The reason I say this is that as soon as the technology is good enough to deliver a high-quality “performance” …

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News

Uptick in Vinyl Sales Proves Value of Recorded Music Headed to Zero

In another universe, I’m one of the people cheering and holding a pennant that sales “Vinyl!” on it. But in this one, I’m just not that gullible. When we talked about music sales recently, I knew that people would take the bait on the deceptive infographic showing the “explosion” of sales of recordings on vinyl. Up 33%, while digital is down 8%! Of course, you don’t need a degree in statistics to look just slightly deeper at those numbers and …

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Experience

Bourne With a Natural Talent for Being Audience-Oriented

I use the word “audience-oriented” a lot when I talk about content. For those who can’t distinguish between being audience-oriented and “pandering,” I refer you to Matthew Bourne. In his new interpretation of Sleeping Beauty: “I’m thinking of the audience when I’m making work, always. I’m not just pleasing myself.” Like Jackie Chan, Bourne’s mindset includes his creativity AND the notion of an audience who will ultimately be the recipient of it. Self-referential, self-indulgent, closed-room “creativity” might work, but if …

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