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Marketing

Jim Will Join Digital Marketing Panel at EAMC

The Event & Arena Marketing Conference (EAMC) kicks off on June 1 at the Omni Nashville Hotel in Nashville, and Jim will be speaking on a marketing panel, titled "The Powerful Push," on June 3 at 10:00am: Digital marketing has emerged as one of the most powerful and influential mediums reaching fans of all demographics. Learn techniques to raise your digital profile, better understand user behavior and tactically reach, convert and engage customers. Other speakers on the panel include Dan Vaughn (Google) and...

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Promo of the Week

Promo of the Week: Walking With Dinosaurs — The Arena Spectacular

This is one way to catch people's attention: Have a dinosaur throw the first pitch out at a MLB game. The "Baby T" on the mound is from Walking With Dinosaurs: The Arena Spectacular, which appeared in November at Valley View Casino Center in San Diego. Your browser does not support iframes. Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?) The Winter Classic...

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News

Will “Spider-Man” Be Better in an Arena?

This story says there's a good chance that Spider-Man: Turn Off the Dark will go on an arena tour at some point in the future. We already know that the Broadway run is closing and that plans are in the works, and have been for some time, to develop a sit-down performance in Las Vegas. But news about an arena tour is new. I have two concerns about this, but I don't really know anything about what's planned for the...

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