#TBT: You Are Your Marketing, Part II

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing, Part II. [This post was originally published in April 2009. Read Part I here.] Unfortunately, being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever. It’s about building your whole operation to support that which is cool and interesting about what you do. It’s about commitment to something special. And it’s the enemy of mediocrity. Yesterday, I was reminded of this as I stood in...

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