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#MondayMotivation

#MondayMotivation: Apps Are Dead. Long Live the App.

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: All Apps Are Trash. Eventually. And probably sooner than you think, your app is in the trash. Mine too. Which is sad for me because I’ve got two of them. The iOS app alone has been downloaded more than a million times, and they’ve both got killer rankings (4.8 stars on iOS and 4.6 on Google Play). Not to mention that it’s taken years and...

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Marketing

What’s a Popular Podcast? It’s a Total Surprise.

Podcasts are becoming increasingly popular -- even for the most unlikely brands. Trader Joe's recently launched their own podcast, according to Melissa Locker at Fast Company. And ... it jumped to No. 3 on Apple Podcasts. Locker reports: "The five episodes of Inside Trader Joe’s attempt to answer all the burning questions people have about the company, including how its parking lots have become ground zero for Parking Wars, the hit reality show of the future." The podcast features interviews with...

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Technology

Is Apple Handoff the Answer to the Mobile Conversion Challenge?

Everyone in e-commerce faces the challenge of mobile conversation -- getting those people who shop on mobile devices to buy from mobile devices. Right now, industry average puts mobile usage at around 50%, while mobile purchases lag behind at only 15-20% of overall sales. Goldstar users are big on mobile, so our stats surpass the industry average, with 67% mobile usage and 36% sales — but there’s still that gap to be bridged. That’s where Apple Handoff comes in. We’re...

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Technology

The Handoff

You’ve heard me talk about mobile a lot, and we spend a lot of time on it here at Goldstar. It’s where our customers (and yours, too, in almost all cases now) live. So I thought you’d be interested in hearing about a new feature of iOS called “handoff.” This basically allows you to be working on an Apple device like an iPad or an iPhone, walk toward your Apple desktop computer or laptop and continue exactly (and I mean...

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Innovation

Never Use Apple as an Example

Do you read business books? I go through phases, but every time I read a few, I’m eventually reminded of why I stopped: most of them are useless. And dull. What happens to me is that I stumble across a good one, and I tell myself there must be “more like this out there.” My quest begins, and if I’m lucky with one or two more, I keep going. Eventually, my luck runs out. The law of averages kicks in,...

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Innovation

The Renewal Curve

Patterns can be powerful. When you see a pattern that occurs again and again, you could look at that as a window into the design of nature itself. One of those patterns is something called the S-Curve, which looks like this: The idea is this: Something starts out, and if it's successful, it grows. This growth is rapid at first, and for a good, long while it gets bigger, or better or larger or makes more money or whatever. At some...

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Word Stock

Word Stock Market: Magic

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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Technology

The iBeacon: What It Is and What to Do About It

Let’s take a few minutes and talk about a technology that will be part of the live event experience very, very soon. It’s called iBeacon. Developed by Apple, this technology makes it possible to set up very small, very low-power transmitters in a venue (or anywhere) that can find and transmit information to iOS (Apple) phones. How might something like this work? I walk into Dodger Stadium with my iPhone 5s, and I have already downloaded a certain app (in this...

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Bright Ideas

Who’s That “Song-A-Day” Guy Jonathan Mann at TEDxBroadway 2014?

Recently, Jim announced another batch of speakers at TEDxBroadway 2014. One of the special singing guests is the “song-a-day” guy, Jonathan Mann, who’ll be providing preview and recap entertainment for the event. If you haven’t seen any of Mann’s videos yet, here’s one you might like: "We've Got To Break Up" (Song A Day #1435) In 2009, Mann started his Song a Day project, and as of 20 hours ago, he’d posted a new song on YouTube every day for 1,786 days....

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News

Apple Announcement Today: Mobile Devices at a Crossroads

Apple is making a product launch announcement today, and, as always, there’s not much more than educated guesses about what they’re announcing. Still, unless Tim Cook jumps right out of character, what we’re probably looking at is: a new and improved iPad, a new and improved iPad mini, maybe a new operating system called Mavericks (for Macs of all kinds), and maybe some tweaks to the Macs themselves. Probably not a watch or a TV or a waffle iron. (Ooh, put...

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