One strategy to attract new patrons and gain exposure is to create partnerships -- with organizations similar to yours and with ones in other industries. The social media video app TikTok has a knack for partnering up. David Cohen reports for Adweek, "TikTok has entered into ... partnerships ... with Girls Who Code to support women in technology in the #MarchForSisterhood campaign, with Conservation International to address marine plastic pollution in the #SaveOurOceans challenge and with the American Society for the Prevention of Cruelty...

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It's called the  “Amazin’ Mets Pass,” and it's a Netflix-style subscription deal that "allows fans to buy standing-room tickets to regular season home games for $39 a month," reports Olivia Perreault for TicketNews. According to Chris Zaber, New York Mets Senior Vice President of Ticket Sales, the pass targets millennials and unconventional audiences. Photo Courtesy of TicketNews Perreault describes how it works: The subscription is app-based. After signing up for the subscription, fans can download mobile tickets to 78 games throughout the...

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According to TicketNews, "The Detroit Tigers have officially switched to using a mobile-only ticketing system for the 2019 season." Fans will have to show their tickets on the Major League Baseball Ballpark or StubHub app. The New York Yankees and Atlanta Braves are two MLB teams that have already switched to mobile-only ticketing. TicketNews quotes a source: "About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams...

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Pokémon Go isn't just fun and addictive, the app offers effective content strategies, too. Entrepreneur highlights five lessons the game can teach you -- and we're sharing two below: "Build a story around your content. What makes Pokémon Go such a huge success? Great storytelling. Each character, boasting unique super powers, leaves a great impact on audience members. The story offers them something great to cheer for. In the '90s, every kid dreamed of experiencing the characters. The game has made their fictitious stories come alive. That doesn’t mean you have...

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As part of its 2016 marketing plan, Nike is choosing to focus on ... you. According to PSFK, "Nike has seized the year as an opportunity to unite its sports and retail technology around a central mission: personalization." The central focus will be the revamped Nike+ app, which will consolidate retail, fitness and customer service processes into one digital tool. Reporter Adriana Krasniansky writes: "The app opens with a personalized “newsfeed” of products, announcements and training tips, paired with a digital storefront...

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Where have you heard the following lines before? "If music be the food of love, play on." Or, "Better three hours too soon than a minute too late." Was it that hot new rapper or ... Shakespeare? It's hard to say, right? That's the lesson Royal Shakespeare Company is underlining with their new app, called RE: Shakespeare. According to the RSC's director of education, Jacqui O’Hanlon: “It’s trying to capture the imagination of young people who might have a preconception that...

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Until now, you've only been able to take backstage tours of the National Theatre in London in person. But according to The Stage, NT is launching an app that offers exclusive content and behind-the-scenes access. "What's great is that theatre is a passion point for people," NT head of digital development Toby Coffey told The Stage. "What I wanted to do was create something that, if you are interested in theatre and the National Theatre, will drive you to continually engage...

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Have you seen a funny marketing cartoon lately? Share it with us on Twitter or Facebook.

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Goldstar has just announced the latest addition to its top-rated mobile suite -- the Apple Watch app – joining the iPhone and Android apps in making live entertainment more convenient than ever before. “Convenience is at the very core of what we do to help people go out to live entertainment more often,” says Goldstar CEO Jim McCarthy. “Our Apple watch app is another handy way to have all the information you need for a great night out.” Apple Watch pairs...

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SXSW's in full swing in Austin -- and once again the app world is buzzing with excitement about the next big thing. In 2007, it was Twitter. In 2009, Foursquare. Now, it's a live-streaming app called Meerkat. Julia Louis-Dreyfus, Al Roker and Jimmy Fallon are using it. Jim has touched on the benefits of live streaming before. His main points: There is no tug of war between live and broadcast. Rather, obscurity is the enemy. Meerkat takes live streaming to...

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