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Experience

When You Buy Your Ticket Can Affect Your Mood

When you buy a ticket to a show, you’re actually buying: a physical ticket (often) the anticipation of the event the entertainment of the event the memories and reflections that follow the event, including talking about it with other people a change in yourself — an upgrade That's what Jim wrote back in October. Yesterday, Science of Us highlighted the findings of a new paper in Psychological Science, which suggest that we derive more pleasure from anticipating experiences than material objects. “The anticipatory period tends to be...

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Experience

What Does a Ticket Really Get You?

Most of the people who are reading this post sell tickets, and we even talk about the Ticket Business. But I’ve always believed that the ticket is the last thing we should be talking about, and the last thing buyers actually care about. Nobody, outside the odd collector, places value on the piece of paper you’re (sometimes) given to gain entry to a show. The ticket is not the thing. Surely, you say, the thing is the show you’re buying:...

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