Build More Excitement for Your Season

Here’s one way to build excitement for your season: Add an element of surprise. Becca Martin-Brown reports for the Northwest Arkansas Democrat Gazette: “Jason Miller, the executive director of the Arkansas Philharmonic Orchestra, has an interesting theory about this year’s season announcement. He isn’t going to make one. Instead, he says, he wants to surprise audiences as the year goes along.” Miller tells Martin-Brown: “We want to announce little nuggets at a time and build as much excitement as we …

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Apple Announcement Today: Mobile Devices at a Crossroads

Apple is making a product launch announcement today, and, as always, there’s not much more than educated guesses about what they’re announcing. Still, unless Tim Cook jumps right out of character, what we’re probably looking at is: a new and improved iPad, a new and improved iPad mini, maybe a new operating system called Mavericks (for Macs of all kinds), and maybe some tweaks to the Macs themselves. Probably not a watch or a TV or a waffle iron. (Ooh, …

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