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Think Beyond Facebook and Google

In this HubSpot post, Pamela Bump lists five alternatives to Facebook, Google and Amazon ads. Bump highlights a few of the most popular ad alternatives and also points to examples of brands that use them, like this one below: "Twitter Ads Twitter Ads are similar to Facebook Ads in that you can pay to promote tweets or launch native ad-styled campaigns. While promoted tweets show up higher in the feeds of target users with a "Promoted" sign on them, campaigns might show up...

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Marketing

If You Name It, It Will Grow

I’ve been using the term “live entertainment” for more than a decade now, and in the last few years others seem to have caught up with me. I drifted into that term because to me, there’s a strong connecting thread between theater, live music, sports, walking tours, Cirque du Soleil-type experiences and whatever else might happen when people are gathered in a physical space primarily for the enjoyment of it. This article asks the question if “alternative theatre” needs a...

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