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#MondayMotivation

#MondayMotivation: Attention Is a Valuable Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I'll Never Say Again ... Here’s one thing I’ve learned in my time working with live entertainment marketers and venues. Never say “algorithm.” It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones and...

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Social Media

Facebook Is Changing Again. How Will It Affect You?

Last week, Facebook announced some big changes. If you haven't heard already, Fast Company breaks it down: "Facebook is changing its algorithm to send less traffic to content sites. ... it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages." So, what does this mean for you? In his Fast Company article, Joe Lazauskas reports that this new reality will require lots of adjustment. You can read about the seven ways Lazauskas...

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Marketing

Want to Impress Me? Predict the Future, Not the Past

Niels Bohr was quoted in 1970 as saying, “Prediction is very difficult, especially about the future.” So it is, but, of course, only predictions about the future have any value. I appreciate the effort that goes into developing an algorithm to predict the success of something like a Broadway show, but this attempt shouldn’t be the basis for changing your marketing plans. Why not? If you’re looking back at results, you can always make a model that appears to have predicted reality. Start...

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