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Social Media

Are You Committing Social Sabotage?

We already know how important connecting with our patrons (and prospective patrons) on social media is. But, according to kissmetrics, you could be committing social sabotage. Author Neil Patel highlights five reasons why people might not be engaging with your social posts -- and how to fix it. We're featuring one of Patel's self-sabotaging social media sins below, and you can read them all here. "Social sabotage: Forgetting to make room for new (older) users All across the board, social media use...

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Marketing

What Your Patrons Want — at Every Age

We're all looking to attract and engage patrons from 8 (or younger!) to 80 (and older!). But getting those people in our seats and through our doors can be challenging. MarketingProfs shared the infographic below from Handmadewritings that highlights what online content different age groups prefer. Take a look -- it just may spark some ideas for (re)designing your website and help you better reach the six living generations in the U.S. Read More: Clock Time vs. Calendar Time Funny...

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Social Media

Men Like Satire, Women Like Puppies — and Other Facebook Facts

Are you curious how men and women use Facebook differently? millennials versus baby boomers? Fractl conducted a survey in April 2016 of 2,000 Facebook users. MarketingProfs shares some of the results: Men are 8% more likely to share satirical news articles/videos. Women are more likely to share inspirational stories and beautiful photos. Millennials are the generation most likely to share memes. Baby Boomers are most likely to share political content. Check out some more survey highlights below: Got a comment or question?...

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News

Why Theater Majors Are Important in Our High-Tech World

"Theater (slow, communal, physical) may be the cure for what ails us in the digital world," writes Tracey Moore in The Chronicle of Higher Education. According to Moore, today's students are unfamiliar with the experience of being alone with their thoughts or of following their thoughts, unimpeded, wherever they might travel. And cellphone use is altering modes of attention, reducing eye contact, hurting necks and hands, and changing our brains and sleep cycles. Moore continues: The skills you learn as a...

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Experience

Is This an Age of Blockbusters in Live Entertainment?

This piece makes a very compelling case for the death of the “Long Tail” and the fact that we are in the age of the blockbuster. Not only do I believe it, but I’ve been saying for years that the Long Tail is mostly myth. If you’re producing live entertainment, you understand this. When The Book of Mormon comes into your market, it’s going to get disproportionate attention. When the Red Sox are in the playoffs, that will dominate people’s thoughts. But...

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