The True Meaning of Affordability

Are ‘pay what you can’ tickets a good approach to attracting new audiences? Which is a bigger problem: attracting new attendees or return attendees? Is offering a lower price the best way to get people to try something new? These are all questions raised in Tim Baker's article, "Is price a reason for low engagement - or just an excuse?" in Arts Professional. Baker's message: "Given that price is only one of the barriers to engagement, the time is surely right...

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