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Marketing

When Making Fun Can Lead to New Fans

Bad reviews can be good for business, as we pointed out in this post. And, a spoof of your brand on Saturday Night Live can raise awareness of it. According to Adweek, When SNL featured a sketch with Kristen Stewart, Beck Bennet and Aidy Bryant making fun “of the astronomical cost of Farrow & Ball paints and their flowery descriptions, as well as the fact that you ‘can’t touch’ the finished paint — with some digs at the English spelling …

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Marketing

Give People Permission to Make Fun of You

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing. Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The …

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Marketing

The Ultimate Hook for Your Customers

Millennials love music. And marketers want to reach millennials. For its latest TV spot, the online service Autotrader uses Sjowgren’s song “Seventeen,” and also gives a cameo to the Bay Area indie band. According to Adweek‘s David Gianatasio, in the spot Autotrader casts itself as a kind of Tinder for millennials looking to hook up with new cars: “We wanted to create a story with a strong music track at its core,” Zambezi executive creative director Josh DiMarcantonio tells AdFreak. …

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