#TBT: You Are Your Marketing (Because Nothing Else Works)

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing (Because Nothing Else Works). [This article was originally published in 2009.] You may remember: You Are Your Marketing Part I and Part II. One of Google’s worst ideas was trying to sell traditional media. Specifically, it went into the business a while back of selling radio ad time and print ad space. I told you when they killed the print ad program, and now they’ve killed the radio program. …

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