#TBT: Every Marketing Program Begins With the Same Question …
- DATE: December 15, 2016
- POSTED BY: Jim McCarthy
Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Every Marketing Program Begins With the Same Question … “What is the intrinsic value of the product or service?” So says Lynda Resnick, creator of POM Wonderful pomegranate juice, as quoted by Harvey Mackay in one of his articles. What does intrinsic value mean? In developing your product and your way of talking about the product, Resnick says you should, “recognize above all that consumers aren’t stupid. They are looking for …
