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Marketing

Skip the Fluff, Use Concise Statements & Other Copywriting Tips

As arts marketers, we all hope that our copy leads our patrons to take action. But our copy has to be convincing -- and some strategies work better than others. "Skip the clichés, jargon, and fluff, and use powerful, concise statements instead." This is one tip from Laura Forer at MarketingProfs, which she shares from the below infographic from the agency Koeppel Direct: Read More: Selling Out Editors’ Picks 2018: From the CEO Selling Out Editors’ Picks 2018: Marketing Remember...

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Social Media

Social Media Mistakes Your Theater Is Making

We're all trying to reach those nearly three billion social media users worldwide. But there are mistakes any arts marketer can make -- lurking at every click. From using jargon awkwardly to staying too quiet, MarketingProfs shares six social media actions to avoid to help ensure branding and business success. Check out the infographic below from CJG Digital Marketing: Got a comment or question? Join the conversation on Twitter or Facebook. Subscribe to the Selling Out mailing list.

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Fans

Be the Jackie Chan of Live Entertainment

For those of you who don’t know Jackie Chan, he’s a very famous action hero and martial artist, best known in America for the Rush Hour movie series, but even more famous in Asia. Here’s a truly archetypal Jackie Chan moment. If you’re pressed for time, skip the first minute or so, and go straight to the fighting. As you watch it, take note: There’s no CGI here. Chan does all his own stunts. Of course, the acting could be better, but...

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