Top 6 Resources to Keep in Your SEO Toolbox
Editor’s Note: SEO (Search Engine Optimization) is a topic that we get a lot of questions about, and it admittedly can be a bit confusing for beginners. To help, we spoke with Goldstar’s SEO director Anthony Ferrara and asked him to point out six newsletters, websites and books that will help you set up an SEO strategy and keep up with the latest news and updates. For more SEO advice, click here.
To get started:
The Art of SEO is a great book that’s written by several respected industry experts. It’s a few years old, but many of the basic concepts are still relevant.
To keep up on industry news:
Subscribe to free newsletters from SEO-related websites, such as Search Engine Land, SEO Roundtable and Search Engine Watch. They publish breaking news on major algorithm updates and general changes that are occurring in search engine results pages. They also put together summaries of the topics that SEO experts discuss at industry conferences, which happen throughout the year. In addition to SEO, some of these newsletters cover other online marketing topics, including social, paid search, ecommerce and local marketing.