Think Outside the Industry: Whole Foods Joins the SXSW Fun

WFSXSWAt this year’s SXSW, Whole Foods is launching a new food truck concept, offering open-faced sandwiches known as tartines, reports Brandchannel. And food isn’t the only thing the chain is serving up. According to the article, there’s a three-day free music event taking place on the rooftop of the downtown Whole Foods, and the retailer is hosting sunset yoga sessions and presenting a session at SXSW about on-demand grocery deliver.

Read more here about how Whole Foods is trying new ways to connect with its existing and new customers.

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