Think Outside the Industry: United Teams Up With Film Festival for an Unlikely But Perfect Match

• DATE: June 30, 2016
• POSTED BY: Sarah Carrillo
• CATEGORY: Marketing

Watching movies on a plane has long been a way to kill time while flying. But recently, United Airlines took this standard pastime and gave it a fun twist.

United teamed up with the Tribeca Film Festival to premiere a documentary about Olympic athletes. Passengers aboard a flight from New York to Chicago were treated to a surprise screening of the film and got to meet some of the athletes featured in the documentary.

You can read more about the partnership over on PSFK.com. The idea got us thinking though, are there any partnerships in your city that could have a similar win-win effect? Or maybe a way to take an existing pairing (like movies and flying) and kick it up a notch?

Read More:

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• Think Outside the Industry: How LaCroix Grabbed Millennials’ Attention
• Think Outside the Industry: Organic Valley Shows the Value in Honesty

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