Think Outside the Industry: Nike Aims for Personalization
As part of its 2016 marketing plan, Nike is choosing to focus on … you. According to PSFK, “Nike has seized the year as an opportunity to unite its sports and retail technology around a central mission: personalization.”
The central focus will be the revamped Nike+ app, which will consolidate retail, fitness and customer service processes into one digital tool. Reporter Adriana Krasniansky writes:
“The app opens with a personalized “newsfeed” of products, announcements and training tips, paired with a digital storefront that displays custom product recommendations based on a user’s workouts and preferences. At any point, users can talk to a Nike+ expert or schedule a 1-on-1 consultation at a Nike Store, blurring the lines between employee associate, customer support provider and coach.”
Read more here about Nike’s 2016 customer engagement strategy.