Think Outside the Industry: McDonald’s Happy Goggles

McDonald’s in Sweden is trying something new: Happy Goggles. You can now fold your Happy Meal box into a virtual reality headset — which transforms their popular product into a consumer experience.

According to PSFK, “It aims to provide a digital experience in addition to the physical toys usually found in the box. The rationale is that as new generations grow up in a world where smartphones and tablets are a part of daily life, the usual Happy Meal toys just won’t pass muster. Also, Happy Goggles will allow the chain to reach customers through experiences that focus on play and learning.”

McDonald’s is thinking outside the box (literally) to transform a meal with them into a lasting experience. Perhaps this will spark other ideas on how to turn a product or experience into something more meaningful?

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