Think Outside the Industry: Make Your So-So News Irresistibly Shareable

According to BuzzFeed, Australia is gifting Singapore four koalas to celebrate its 50 years of independence. That’s cute. But somebody had the brilliant idea to send the koalas over on Qantas in business class — or “koala class.” The furry “bears” will dine on eucalyptus leaves and have tons of pictures taken, which provide material for adorable shares.

How can you make your next announcement too irresistible not to share? Tell us on Twitter or Facebook!

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