Think Outside the Industry: Cheetos Fashion Show

Photo Courtesy of VICE

A Cheetos Fashion Show. Sounds intriguing, right?! Bettina Makalintal attended the first-ever Cheetos fashion show in NYC and posted about it on VICE.

Inside the House of Flamin’ Haute, “guests waited for appointments at the ‘style bar,’ where one could get their hair spray-painted with spots, their lips adorned with orange, and their nails covered in Chester-inspired ‘pawlish,'” writes Makalintal — and the food and drink all contained Cheetos.

A “runway show and style bar” is a creative way for Cheetos to attract new people and delight loyal fans.

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