Think Outside the Industry: Calvin Klein & Periscope

• DATE: March 21, 2016
• POSTED BY: Jessica Koslow
• CATEGORY: Social Media

Photo Credit: Flickr user Jenny Poole

Fashion ads are often gorgeous, filled with beautiful people and merchandise, and maybe even a celebrity. So it’s only natural that we may be interested in the behind-the-scenes making-of those ads.

Calvin Klein capitalized on that curiosity this past weekend by “using its Periscope channel to give fans a live, behind-the-scenes look at the making of its Fall 2016 advertising campaign,” reports Fast Company.

The article continues: “Through Periscope, the Twitter-owned live-streaming platform, Calvin Klein will show viewers a mix of live footage from the campaign shoots, interviews, and ‘intimate moments’ with the campaign talent, all shot with a mix of GoPro cameras and iPhones, [Melisa] Goldie [Calvin Klein’s chief marketing officer] says.”

Live-streaming is a perfect fit for fashion, and live events, too.

Have you incorporated live-streaming in your social media marketing plans yet? Tell us about it on Twitter or Facebook.