Think Outside the Industry: Ben & Jerry’s “I Dough, I Dough”

• DATE: June 30, 2015
• POSTED BY: Jessica Koslow
• CATEGORY: Marketing

Everybody’s talking about it: On Friday, SCOTUS ruled to recognize marriage equality. And Ben & Jerry’s has capitalized on this historic moment by renaming its Chocolate Chip Cookie Dough ice cream “I Dough, I Dough” through the summer.

And if you buy the flavor via the Human Rights Campaign’s website, not only do you receive a commemorative pint sleeve and coupon for one free pint of Ben & Jerry’s, but all sales will benefit the Human Rights Campaign in its LGBTQ+ advocacy efforts.

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