Think Outside the Industry: Alice Falls Back

What better way to promote your upcoming film — or event — than piggyback on something that everyone is experiencing … like daylight saving time? On November 1 at 7:07am, Disney tweeted an 11-second video of Alice “falling back” to promote its new live-action film Alice Through the Looking Glass, featuring Johnny Depp, Anne Hathaway, Mia Wasikowska, Helena Bonham Carter and Sacha Baron Cohen.

“Today is a very important date,” read the tweet. You can watch the video here.

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