Think Fast — At Least When It Comes to Marketing

Oreo's famous tweet.

Oreo’s famous tweet.

They say “the early bird gets the worm,” and that’s definitely true when it comes to viral marketing. Ken Davenport points out this important fact over on his blog, The Producer’s Perspective, using examples like Oreo’s infamous tweet during the Super Bowl blackout.

He also touches on an important point: how do you act quickly when you have a large team? His answer: Trust. Read more about it here.

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