The Ultimate Hook for Your Customers

Millennials love music. And marketers want to reach millennials. For its latest TV spot, the online service Autotrader uses Sjowgren’s song “Seventeen,” and also gives a cameo to the Bay Area indie band.

According to Adweek‘s David Gianatasio, in the spot Autotrader casts itself as a kind of Tinder for millennials looking to hook up with new cars:

“We wanted to create a story with a strong music track at its core,” Zambezi executive creative director Josh DiMarcantonio tells AdFreak. “We got to talking and realized we all had memorable and unexpected encounters at or on the way to music festivals. We liked the idea of randomly finding love at one of them and having the song become the soundtrack of their meeting.”

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